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DragonCon Parade
Flagstaff Fourth of July Parade
SciCycle
Science CosPlay
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St. Pete Pride Parade
Startorialist At The Grand Bazaar
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speaker

Kellie Vinal
Amanda Figueroa
Anique Olivier-Mason
Bart Bernhardt
Becky Carroll
Ben Wiehe
Bonnie Stevens
Charity Southworth
Emily Rice
Gemima Philippe
Helen Regis
Howard Rutherford
Jeanne Garbarino
Jeff White
Jonathan Frederick
Jordan Rose
Justin Hosbey
Kalisha Dessources
Latasha Wright
Michelle Phillips
Nadja Oertelt
Parmvir Bahia
Paul Martin
Richard Crouse
Rick O'Connor
Sarah Peterson
Steve Woods
Theresa Burress
Vaughan James

2375370

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
I would say that in the way that we presented science it's like, "Here's the thing you're learning in the middle of all of these other shenanigans." And the subtle message there is that science is more serious, I think, or less inventive
DragonCon Parade
Gemima Philippe

Take action, context first

2726211

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
I've been involved in project evaluations for a lot of different projects, but never anything that was the subtle or nuanced or sophisticated. So there's just a lot there. And even though I wish that I could have time to watch the video, to look at all the imagery, all the archive that was created, I'm sure from that process, there was just so much there. It's very, very rich.
Helen Regis

Be Supported, Critique

2726212

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
it struck me is as important yet, again, is the idea of science being appropriate within its community. And that idea of that the representation of science and scientists at community events that are not related to science is still in and of itself a meaningful, important thing, because it is part of where it is.
Vaughan James

Reframe Science, Science is Human

2726227

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
being in the parade, took some convincing to get the board of directors to figure out why that was something we should be doing. And it didn't occur to me until we were actually there, just how much science is a part of our community and how receptive the crowd was, I
Bonnie Stevens

Connect Cultures, Show Up

2726228

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
I know that the teenagers that we had in there must have felt like rockstars and these are people that are normally introverted, quiet, stay with their circle of friends and they must have been on a high all I configure for the rest of the weekend.
Bonnie Stevens

Transform the Team, Transform Team

2726229

Theresa Burress

Team Leader
St. Pete Pride Parade

Theresa Burress

Team Leader
And my one big takeaway I had was just the accessibility and inclusivity aspect of the events of a free, open public experience that is not ticketed and it's not limited and it's not necessarily directed to a specific audience. But yeah, it's an opportunity for people's varying identities to come together.
Theresa Burress

Join Communities, Inclusive

2726230

Parmvir Bahia

Observer
St. Pete Pride Parade

Parmvir Bahia

Observer
So I think one of the take ons for me was I appreciate that I'm a scientist and I know I'm scientist and I know science is important. And I as a human being, I go to parades, I go to gigs, I go to events. And quite often you don't realize that those two things can and should interact.
Parmvir Bahia

Make it Personal, Science Identity

2726231

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
For me and really listening through the conversation about Pride St Pete, I was just really struck in listening to the personal stories that were shared by the organizers and some of the observers as well, how powerful it actually is to just be present at an event that is about acceptance and being who you are. I found that very moving and very, very powerful.
Helen Regis

Connect Cultures, Show Up

2726232

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
you get impact on both ends. And I think that that's something that doesn't get looked at very often. What happens when you as a science professional volunteer, whatever, go out and do these things? It's always outward looking. What happens to the audience? What do we do to the people that attend? But I mean, truly, what do we do to the people that do it? That is a very important part of it.
Vaughan James

Transform the Team, Transform Team

2726233

Howard Rutherford

Team Leader
St Pete Pride Parade

Howard Rutherford

Team Leader
another outcome that was unexpected from our end, was that this was use... Well, it helped to recruit new partners for our science festival. Specifically, the DJ who happened to be a scientist on our float now is involved with our social media group and they are kicking butt. And that reminds us well, one, if you're having fun, people are going to want to join your group because why volunteer if you're not having fun. Secondly, because he's a scientist and he plays music on the side, but he's passionate about social media and it reminds me that, I love to raise money, but when I'm volunteering, I like my other capabilities to be tapped into, my love of music or art or whatever. And it just reminded me that unexpected outcome of that particular individual, but it's a great recruitment tool too.
Howard Rutherford

Make it Personal, Emotional

2726235

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
I was just thinking about emotion and effect and how it's such a big part of what's happening at these events. And I think that just really reflecting back on what Vaughn and others I've just been saying and rereading the transcript Dragon Con briefing about how well okay, maybe the team wasn't necessarily able to convey the content of a scientific demonstration, but there were other things that were being conveyed that also matter. And yeah, that sense of connection, of excitement, of connectivity through emotion. I mean, I do think the learning experts should jump in. But I know, that's a big part of how I learned or how I care about things. And as we've all been learning in the last year and a half, it can be actually really hard for students to stay connected to learning on Zoom, because part of what's actually really hard is to get that feeling of connection to happen on Zoom. I mean, obviously, some of us we have to do it for our livelihoods, but it's hard for students to feel that they have skin in the game, sometimes through the tiles. And so, yeah. I think if part of what the engagement and the outreach is about is really creating a connection, creating a spark, that can then lead to reconnecting other events, other relationships. That is part of what parades are good at and what festivals are really good at is getting us to associate something with other things that we love or learning that we love something we didn't know we loved.
Helen Regis

Make it Personal, Emotional

2726237

Becky Carroll

Becky Carroll

it's helpful if people on your board and people in your organization can go and participate in the event and get a feel for it. Even if you don't have a lot of other data, that first hand experience of being there, being in the crowd and seeing the enthusiasm makes a huge difference especially if you're having difficulties trying to make your case and want to continue it. It's helpful to get those people down there too.
Becky Carroll

Be Supported, Leadership

2726238

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
I just think we need to acknowledge and I think science still has that stigma where it's this thing that other people do, that really smart people do or a certain kind of person does. So being there, we're breaking those stereotypes and we're showing who are actual scientists and we're involving people that are just showing up for a general public event. And they're actually involved with science by wearing these refraction glasses or learning something about the stars or whatever it is that science is not separate from the rest of the community. And I think that was one of our big takeaways that, yeah, by all means we should be in places like this.
Bonnie Stevens

Make it Personal, Science Identity

2726239

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
One of the big benefits is exposure, really what happens a lot is that you get scientists, science professionals that are interested, really genuinely in talking to the community, but I do not know how to do that. I don't know where they are. I intend to tweet about my research. And it's like, yeah, sure, that's fine. But why would anyone read that? So these community level events and saying that well, if you are interested, one way that you can reach people in your community is by going to where people in your community are, is a thing that sounds very simple, but people don't think about it that way. And so I think that that is a huge selling point for these types of events for people that are interested in getting what they do out there and connecting with the community, when they just honestly don't know how to do that.
Vaughan James

Take Action, Participate

2726240

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
it's by doing it that you figure out how to do it better. And that it is an iterative process, inherently and it's also by doing it that you build some of those relationships and then you can imagine ways to strengthen that or to look in new directions for partners. So I just think that that. Yeah. I think just recognizing that, that it's a practice that's potentially very different from the other work that you're doing the rest of the year, I don't know. So if you weren't previously a festival maker or parade maker, you are learning how to do it by doing it and with your own goals. And I think that all festival makers and parade makers do that.
Helen Regis

Be Supported, Sustain

2726241

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
so much in the event business, you worry about the what you're doing, how you're going to get it done, what it's going to look like? But the whys are really what gives you the support and especially moving into the future. And I found this in my experiences that a lot of people want to be able to support you and give you the whys and tell others about the whys. But I feel like our job sometimes is to provide that verbiage to tell them what the whys are and then to give them examples. See this did this instead of so much the what. Because I think when I'm talking to board members with limited resources, they're looking at how much time they're going to have to put in and where are we going to get the money and why are we doing this in the first place? So it's not really the what, which we all get hung up on, but I think we need to have this so well thought through and to be able to show them the whys and the impact and that's what they want to support you and they want to help you gain more support, but we need to feed that to them.
Bonnie Stevens

Be Supported, Leadership

2726242

Theresa Burress

Team Leader
St. Pete Pride Parade

Theresa Burress

Team Leader
we have an external audience that is our official target audience, which is the public from that whatever community that is or event or whatever. But we also have our internal audience, our scientists, our volunteers, our just committee members or whatever. And we're in choosing to participate in a variety of different kinds of events, it is an opportunity to activate their interests.
Theresa Burress

Make it Personal, Science Identity

2726243

Howard Rutherford

Team Leader
St Pete Pride Parade

Howard Rutherford

Team Leader
what was different from the parade event versus other outreach activities that we've been involved in, as it relates to situated engagement is that there's an energy there that I haven't experienced in any other event in our community and I go to a lot of events, festivals, other parades, but this particular parade in the center of our city with tens of thousands of people. And when I recall two videos that I've watched of people from the top end of our flow looking down to the masses, that was such a... It just brought chills to me just thinking about those people. And us shooting t-shirts out with t-shirt guns and handing out the refraction glasses and them wanting more and more and more and all I could think of was playing a song for the DJ. And I don't know, it was just an amazing experience. That energy there is one thing that makes it different.
Howard Rutherford

Transform the Team, Energy

2726245

Parmvir Bahia

Observer
St. Pete Pride Parade

Parmvir Bahia

Observer
So one of the things that come up a lot from me in the past 18 months, is not just as an adult, because it feels like it had a spotlight shone on it is the idea of inclusion, who is included, where they're included. And the fact that a lot of people are not necessarily... I know our event, I'm pretty sure that people will come, they'll enjoy them, but they don't necessarily feel free to be themselves. And something like Pride and Dragon Con, people go there because they're expressing themselves, this is a huge event, but it's a safe space for them. And it's somewhere where they don't have to be someone else, they just to be themselves in all their glory, wherever that is. Just our event, I'm sure people come and they code switch, they don't get to be themselves. So I think there's something unique there by taking something in situ, to something that's happening where we have to adapt to the situation as the people create new experience.
Parmvir Bahia

Join Communities, Inclusive

2743601

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
I come from communication science. And one of our big theorists, Marshall McLuhan has a really famous statement, the medium is the message. And I think that that very much applies here. You cannot separate the context from the message itself, it is the message, it is what you are trying to do at these events, is inevitably molded and formed by the event that it is in. The people that you deliver it to change because of that event, the way that people are going to process, the messages that you are giving them are going to naturally change because of the context it is delivered in. So yes, what that means specifically for a parade? I don't know. I don't know if it means that these themes will only appear in a parade. I don't think so. But I do think that it means that the context of a parade will always to be different than the context of a Science Festival of a museum, of a science center, of a lecture in a classroom, that they must be examined on their own merits.
Vaughan James

Take Action, Context First

2743603

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
There's something else maybe that we haven't quite spoken out loud today that has to do with the way that parades and festivals and maybe actually science fiction itself as one of the themes of Dragon Con is by taking us out of ourselves or of our ordinary every day, it makes it possible for us to think about how the world can be different. And I think on a really deep level science does that too. Thinking about how things work can also help us to think about how things can work differently. Things don't always have to be the way they are now, which is sometimes an incredibly hopeful message for us to have. And certainly, that applies to... Yeah. So a parade like Pride that takes potentially out of the closet or out of heteronormative just to use the jargon or space. It might help us to think "Oh, no, I can actually be who I am." Our culture, what could actually be different than what it is now. Maybe there can be a little more of an open community culture around who we are. And I think parades and festivals do this in a variety of ways by taking us out of our everyday ways of being and thinking about what can be. So I think that's inherently powerful,
Helen Regis

Take Action, Context First

2743604

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
The background mix matters a lot, I think. Pairing people from just different disciplines, I think, is a great idea, because it just expands every... It doesn't have to be two people. But every member of that gets a different perspective all at the same time. It really enriches the conversation.
Vaughan James

Be Supported, Critique

2743606

Theresa Burress

Team Leader
St. Pete Pride Parade

Theresa Burress

Team Leader
One of the things that I have read in multiple different ways or in multiple different books, is just about how the ability for people to come together in common cause can help inspire innovation and creativity. And it's along these lines of what our common goal of making science positive relationships with a broad community and that kind of thing. The potential is cool.
Theresa Burress

Transform the Team, Transform Team

2743607

Parmvir Bahia

Observer
St. Pete Pride Parade

Parmvir Bahia

Observer
St. Pete Pride Parade
it's a lovely, really family-friendly, really open, really welcoming environment. None of it felt oppressive. None of it felt ... Especially for a science festival that is geared towards children, none of it was overtly sexual or ... Yeah, it was a fun time for all, and I think Vaughan and I both agreed that certainly the way the float looked was very in keeping with the theme of pride and the parade itself. The interaction with the volunteers and the music was certainly ... Yeah, it was all well ... It fit well with the rest of the theme of pride. I would agree with all of that. It was a happy, convivial event. It was a happy, convivial float. People were on both sides. Audience and actors were thrilled to be there or at least quite openly seemed to be. So, yeah, it was very much in keeping within itself. Also, as Parmvir said, within the event.
St. Pete Pride Parade
Parmvir Bahia

Reframe Science, Joy

2743608

Howard Rutherford

Team Leader
St Pete Pride Parade

Howard Rutherford

Team Leader
St. Pete Pride Parade
So we have our chair of our volunteer committee, co-chair of the volunteer committee organized the volunteers for this particular event. And her daughter, who is on the spectrum, accompanied her and assisted her in checking in volunteers, et cetera. My understanding is that the parents are very protective of their kids and rightfully so, but this is probably the closest that Mary Margaret could get to ... She's a high school student, by the way. Could get to what a club scene might look and feel like. And Mary Margaret [inaudible] she was on the float, and she danced as if no one was watching for the entire parade. And when I mean dance, she danced. Again, creating space for her to be whatever she wanted to be that night, which I thought was ... We're proud of that as well.
St. Pete Pride Parade
Howard Rutherford

Transform the Team, Energy

2743609

Theresa Burress

Team Leader
St. Pete Pride Parade

Theresa Burress

Team Leader
St. Pete Pride Parade
I will say that we had a couple of volunteers, my son included, teenager, and one of his friends, who came and wanted to contribute to building the float but we're uncomfortable. They're teenagers, so they were uncomfortable with the idea that anybody was looking at them. And so they had the opportunity to come and contribute, and saw PVC pipes, and cut chicken wire, and use a drill, and get a little bit of mentoring from our young science professionals who were leading the float building. And then they finished up their task and then went on their way. So there was even people who are very introverted and don't like the idea of being on stage, that performativeness that comes with walking through a large crowd or whatever, they contributed as well.
St. Pete Pride Parade
Theresa Burress

Transform the Team, Transform Team

2743610

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
it generated a lot of happiness, and that was good to see. Even in science-positive environments with science-positive audiences, the concept of science does not always spark joy, but it did here, and I think that that was really important.
St. Pete Pride Parade
Vaughan James

Reframe Science, Joy

2743611

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
The exuberance and excitement of the volunteers was also something really good to see. I talked with several members of the volunteer crew, and all of them were enthused to the point of vibrating about what they were doing. And that does not have to be the case; you can be conscripted into an event you don't care about, but they weren't. And so I think that that sense of, again, conviviality within the float itself, the clearly positive interactions the walkers were having with audience members, people exclaiming with delight when they put on glasses, it brought much more happiness than I would ever have anticipated for a float.
St. Pete Pride Parade
Vaughan James

Transform the Team, Energy

2743612

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
On the practical end, I will say that the sheer exposure is phenomenal. You are hitting thousands of people in a really short period of time that do not necessarily give a damn about science, but that's actually important. You have gone to an audience that is huge and is looking at you and may not just stumble upon you any other way, so I think that the chance to do that is not to be ... Or that cannot be overstated.
St. Pete Pride Parade
Vaughan James

Take Action, Strategic

2743614

Howard Rutherford

Team Leader
St Pete Pride Parade

Howard Rutherford

Team Leader
St. Pete Pride Parade
It does take a bit of effort to create a sophisticated [inaudible], but I think it's important that we do have a float much like the other major floats that are there and not just a flatbed trailer from U-Haul. Nothing against that, but it decrees a different presence, I should say.
St. Pete Pride Parade
Howard Rutherford

Be Supported, Sustain

2743615

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
So, explicitly, what was there was St. Pete Science Festival, their website, and the date of the next festival, but there's a lot of implicit things happening. Again, support for the community is one of those big implicits because they're there. They're integrating into the theme of the event, and so that will automatically suggest effort, as does the presence of a decorated float, anyway. It can then be inferred that you spent money and time to be a part of that event, and that suggests that you care about what you're doing. I would also say that your theme did contribute to this implicit idea that science is fun: bouncy music, flashing lights, fog cannons, and things like that are fun. And, therefore, so are you. So science got to be told as fun. The St. Pete Science Festival, which is connected to that, therefore gets an implication of being fun. Yeah, so for me, those were the implicits.
St. Pete Pride Parade
Vaughan James

Reframe Science, Tone

2743617

Parmvir Bahia

Observer
St. Pete Pride Parade

Parmvir Bahia

Observer
St. Pete Pride Parade
I agree that having seen some of the participants during the parade, where we leave some big organizations unnamed in this, for the fact that they just showed up with a Jeep and a banner on the float, I personally was turned off by that. And when you know it's a big and well-funded organization, and you think, "Really, guys, that's the best you could do?" So honestly, it demonstrates how much effort you put into doing this. So there's a little bit of go big or go home. Yeah, exactly. Yeah, or at least put in effort to show that you care.
St. Pete Pride Parade
Parmvir Bahia

Be Supported, Sustain

2743618

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
It's a new and interesting venue. The more venues that we start taking seriously, the more venues we get to use. The, as I mentioned before, audience access is superb. Again, you are hitting at thousands of people that probably wouldn't have sought you out any other way. That's really big. You're doing it in a happy environment. There's lots of research to show that when people are happy, they respond to messages differently. Absolutely, the thing itself is a great venue for sci-com for talking about science issues, and I think that it should absolutely be pursued further.
St. Pete Pride Parade
Vaughan James

Take Action, Strategic

2743619

Parmvir Bahia

Observer
St. Pete Pride Parade

Parmvir Bahia

Observer
St. Pete Pride Parade
I think I've just come up with another implicit message from the activity, which is that science is for everyone. There was no one from the crowd that was excluded from participating and engaging. Yeah, I would agree with that. I was just thinking. Yeah, this is Michelle again. That's what I was thinking earlier, that a message that I personally really love that you belong. You belong however you identify, and you belong in science, however you identify.
St. Pete Pride Parade
Parmvir Bahia

Join Communities, Inclusive

2743620

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
I think that you've also got the benefit of being surprising. Yes, I think that that kind of audience is going to be at least a bit more open to community stuff because they are at a massive community event. But, also, they can easily go to an event like that for their interest in the LGBTQ community and nothing else. Right. So when you present yourself in front of these people, there's something surprising. You're something a little different that is not automatically assumed to be a part of an event like that, so the novelty, I think, can be a real positive.
St. Pete Pride Parade
Vaughan James

Connect Cultures, Show Up

2743623

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
I feel like I've made friends, but I will add a more personal thing. I will self disclose a little bit. I identify as gay, and I also identify as a scientist. This was my first pride event ever, and so it really was quite something for me. I started in the life sciences, switched over into the social sciences, but I did all of that without any particular ... How to put it? Mentors that were like me. I have never really seen very much of: We are scientists, and we support the LGBTQ community in such a direct way. And so that really meant something for me to see now and especially as an adult and someone who is working their way up the academic ladder. As I saw all of it, it really struck me with, okay, this is important. This is a place where we should be as scientists. This is a community that we should talk to as scientists. And so it meant a lot to see you all doing that.
St. Pete Pride Parade
Vaughan James

Make it Personal, Science Identity

2743624

Vaughan James

Observer
St. Pete Pride Parade

Vaughan James

Observer
St. Pete Pride Parade
Yeah, I think that one of the things, from studying science communication, that I have seen over and over again is this idea that it doesn't matter, that the concept of science and being a scientist is easy for a lot of people to remove from community and cultural contexts, which I think is wrong, but I think that a lot of people do it. And so it is always gratifying to see when people are willing to do those outreach things and say, "No, it's not all academic ivory towers. Science is made up of communities too, and it matters." Not just communities, but minorities. And I think a lot of minorities feel it quite intensely when they're not represented, and they don't feel like they're seen.
St. Pete Pride Parade
Vaughan James

Join Communities, Inclusive

2743625

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
We had those teenagers up on the float, some of them down on the street interacting with the crowd. That, to me, that youthful playfulness was so important. We have a lot of volunteers on our board and elsewhere for the Flagstaff Festival of Science who are scientists and educators. These are seasoned professionals. They're adults. They're serious. They bring an amazing amount of talent to the festival itself but what's missing is that youthful spirit that you can only get as a teenager or a young adult that these other kids bring. That was such an important element to engage with the crowd.
Flagstaff Fourth of July Parade
Bonnie Stevens

Make it Personal, Whole Person

2743626

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
What's really important to the Festival of Science is being able to show people like themselves involved in pretty amazing things. It seems to be important and important hook if people can engage with scientists or see themselves as scientists or see themselves in the lab coat or in a situation, in the field research station, in the laboratory, in the observatory, that seems to be really important to see somebody like themselves doing science. That was our real angle this time in the festival parade.
Flagstaff Fourth of July Parade
Bonnie Stevens

Make it Personal, Science Identity

2743627

Ben Wiehe

Ben Wiehe

Flagstaff Fourth of July Parade
I feel like I've just got a real learning point from this in terms of practicality. I put that in bold here in my notes of the importance of doing this more than once because- Sorry. I mean, I've heard from, I think that in each of the recordings I've done with people about who've done this sort of a thing, like flags, sorry, St. Petersburg effort, they really stepped it up the second time. They kind of were like, we're ready for this. The first time, they're like, "I'm not sure why we're doing this. Where do we get a trailer from? How's this going to?" Well, yes. Then, the second time they're like, "Right, you know how this goes."
Flagstaff Fourth of July Parade
Ben Wiehe

Be Supported, Sustain

2743628

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
It's always scary. It's like the first performance of anything, I would imagine. You learn a lot. You put yourself out there. You are, in some cases, putting a lot of faith into what you believe will transpire and convincing other people that yes, that's what's going to happen and this is going to be good for these reasons. Then, see it come together and it seems like when it does come together, it's even better than you had described.
Flagstaff Fourth of July Parade
Bonnie Stevens

Transform the Team, Growth

2743629

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
I have this internal gauge that I know when I'm on the right path. I know when things are right. That's when I get chills. When I get chills, I'm overcome with such an emotion that I can't really describe it in words, but it's just, this is so cool. It's almost, it gets to your heart, whatever it is and when you're on paper and the thought behind it and you're going, "Yeah, these were put for these reasons," but when you're there and you're dealing with humans, you're dealing with kids that are so passionate about what they're doing, and are so generous to want to explain it to other kids, and then they tell you their reasons why, it just sends shivers throughout my body.
Flagstaff Fourth of July Parade
Bonnie Stevens

Be Supported, Success

2743630

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
at one point in the parade, I went up on a balcony in one of the downtown hotels and I wanted to catch what was going on from a bird's eye view when our float came through. It was amazing. Our float was crawling so slowly because the kids wanted to be engaging with the crowds so much. Our festival board members were doing what they did. They showed up. They were very organized. They're handing out stickers and they were holding the banner but the kids were the one that connected with the crowd and brought smiles and cheers and just had a really great heartwarming feel.
Flagstaff Fourth of July Parade
Bonnie Stevens

Make it Personal, Whole Person

2743632

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
What was profound to me is that it was so clear how much the Flagstaff Festival of Science and science itself is such a part of the fabric of the community. We were kind of looking at it when we went in as the Fourth of July parade is this thing and we're this thing. Is this going to blend? Does this make any sense? Is this going to be weird? We're not a marching band. We're not demonstrating something with dancers. We're not jumping around necessarily. We're showcasing something else where ours is more of an imagination of the mind, a journey of the mind, perhaps, and if you go that deep with the Science, but if you bring it down to what excites kids, you get there. You get there with what is fun to showcase but I think my takeaway from this would be and something that I believe the board of directors would back me on this in the festival is that it's important to be part of the fabric of the community. We're not just as other thing. We're integrated heavily into this community and it's not a surprise that we're in the parade after all. We should be in the parade. People are happy to have us in the parade and may well expect us to be in the parade in years to come. It's not just a fringy thing to do just because somebody likes parades. It's something that shows support for the community, shows how integrated we are in the community and offers a lot of visibility to the general audience. The general audience includes people from outside the Flagstaff area. It can include all ages. It includes families who can walk down the street go to this parade and don't necessarily have the background or a family support of being taken to be exposed to science events. For all those reasons, it seems so right and not a tough sell anymore when you're talking to other festivals or you're talking to festival board members or donors. It just makes sense and you can make that case for why you need to show up in places like this.
Flagstaff Fourth of July Parade
Bonnie Stevens

Take Action, Participate

2743633

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
You have to have a commitment of people who will get involved in the planning, the preparation for the demonstration, or whatever it is you plan to do and be on hand to staff the event, the event and engage with others. You also want to make sure you've got the right kinds of people. We have a lot of brilliant scientists who may not be the right kinds of people to put in the mall and talk about what they're doing. You have to think about who's giving the presentation. They may be great in creating the idea of what to use and what the learning takeaways are but are they the right people to be out in front.
Flagstaff Fourth of July Parade
Bonnie Stevens

Make it Personal, Whole Person

2743638

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
I can tell you just from years of experience and from being in different settings and situations. The classroom experience can be great. A special performance can be great, but something where the stage has been set, the atmosphere, the excitement, if you put yourself in a parade setting, you're hearing bands, you're seeing horses, you're watching young people dance, you have people dressed up and ready to go. I mean, everybody's wearing crazy red, white and blue everything, and funny things in their hair and hats and eyes. And people are there to celebrate. So, yes, there is that element of enthusiasm and excitement and celebration that is already there for you and to be able to have that and add to it and feel it, you pull from that as part of a parade as a performer. You pull from that energy and it only gives you more. It builds up your own energy to throw it out back out at the crowd. So, it all feeds on each other. And yes, it's something that you don't maybe necessarily think about as you're building a parade for a float. You're very focused on the result itself, product, the people and place. Just making sure you've got tape and poles and banners and all those things that go into it, so you're very detail oriented. But you kind of forget about the energy that's already there, that you didn't bring, but you're adding to it, you're taking from it and you're giving as much as you can back out. And that in itself is a wonderful element to showcase something that a lot of people might think science is stuffy, not full of highs and lows, not celebratory and yet, here we are. And people are cheering and we're all excited and we can't wait to share when people can't wait to hear and see and be fascinated and be part of it, and to, especially for the kids, cheer them on, which I am sure can only be a boost in what they've done and what they continue to do as their students. So, yeah, there is that element that may not exist in other places where you bring science, too. To have that there and to be part of it and to use that is really magical.
Flagstaff Fourth of July Parade
Bonnie Stevens

Transform the Team, Energy

2743639

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
You feel like a rock star in that moment. Imagine what a boost that is for these kids. And you have to remember, I interviewed a number of these coconuts and robotics team kids. And they came into this whole robots thing not knowing anything about it, not feeling confident about what they could ever hope to do, not being extroverted by any means in a lot of cases, and yet we're asking them to perform, to be on stage and they are loving it. And it just encourages them to do more of that and to speak out and it makes them feel so good that people really respect and value what they're doing, what they're saying, what they have to offer. It's such a powerful reinforcement for these teenagers who this is kind of new to them and it's so encouraging.
Flagstaff Fourth of July Parade
Bonnie Stevens

Make it Personal, Emotional

2743640

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
I think part of what was encouraging for the kids was that they felt really special, we spent a lot of time leading up to this. We visited them while they were building the robot. We were very interested in what they were doing. We wanted to hear their stories, get some time with them. So, they were comfortable with us. They were feeling pretty good about themselves and they're feeling pretty special. And they came out and they're wearing their crazy combination of socks and T-shirts and other things that identified who they were, and they were really proud to be who they were. So, I think it was a real, a big growth experience, because they had all this attention and reinforcement and encouragement, but it does take time. It's an investment of time and genuine interest and that's what they felt. And we made it safe for them. We explained how things were going to happen, what was going to be expected of them and encouraged them all the way. That cultivating is really important when you're dealing especially with kids, but I think that's true of any volunteers. A lot of people are happy to help, they just don't know what they have to offer and they don't know where they're supposed to be and what they're expected to do. That was really important it turns out for these kids because we didn't even give a thought of that these kids may not have ever performed before or maybe they've never been in a parade before. Maybe they're really shy and they just joined this club because they thought it was cool. We don't really know what we're dealing with. So, getting to know what you have to work with and making everybody feel comfortable and having a plan and making them feel valued and respected and proud of who they are and what they've done, I can only see it when the actual parade happens. And then when these kids are glowing and these kids went all day showing demonstrations and walking and talking. And this would have been a big day for an athlete and these kids went all day and their enthusiasm stayed the whole time and their interest and their personalities and their patience with other people and other kids. They just kept going and they were amazing.
Flagstaff Fourth of July Parade
Bonnie Stevens

Transform the Team, Transform Team

2743641

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
an event is so much bigger than the actual day of the event, the actual event itself. It's so much bigger in the hype leading up to it. The documentation that comes after that. The conversations you have later. The quotes you receive while you're standing in the crowd and listening, the kids that talk about it, who are involved in the parade or participating by being a spectator. All of that is meaningful. It's not just about the two hours that you're actually walking through a parade. It's so much more important than that and so much bigger, and a lot to consider.
Flagstaff Fourth of July Parade
Bonnie Stevens

Take Action, Strategic

2743644

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade

Bonnie Stevens

Team Leader
Flagstaff Fourth of July Parade
Well, this happened after the parade. And it was so profound to me, it was emotional. And it was felt by the filmmakers who happened to be there, it was felt by board members who happen to be there, and it was felt by me. And there was this profound moment when you realize that there's this kid who had been told that college wouldn't be for him that he should think about something else, and was not encouraged really, until he came connected to a hook and the hook was robots. So, you've got this kid who didn't necessarily have the science capital in his background, in his neighborhood, in his family to lead him to a STEM career. And you see him talking to a middle school student, a younger student from Kayenta and Kayenta is a good three-hour drive, at least, from Flagstaff and you see the two of them engaged. Oscar, the young Hispanic teenager is handing over the controls of a robot that he was part of designing and building and is now demonstrating. And this beautiful young lady in middle school has got her traditional braids, her traditional jewelry, the traditional clothing and footwear of a beautiful young Navajo girl, and she is smiling. The two of them are looking at each other. She's making a robot move. And this is all happening right in front of this historic telescope dome. The same place where Percival Lowell believed that he could see and study canals on Mars. So, you've got such a blending of cultures, tradition, history, and in generations and science, all coming together in one moment. And it just happened. It was something we didn't plan on happening. It just came together. And it was absolutely an emotional beautiful experience.
Flagstaff Fourth of July Parade
Bonnie Stevens

Connect Cultures, Layered

2767269

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
I guess I would add just a little more about the parade crowd itself. In downtown Atlanta the streets are really wide and I have to say, coming from new Orleans, they're super clean, and the audience members are four or five people deep. The kids are sitting on the sidewalks, many of them wearing superhero costumes, so they're in full spandex. They're really excited, they're parents are really excited. So there's diverse ages, and I would say in terms of race ethnicity, there's quite a lot of diversity as well. It's hard to say for sure about income and education, but that's probably the case too. And so I was really impressed with that, and also with just how incredibly focused and enthusiastic the crowd was. They were reading the parade really, really closely, and they were looking for things to figure out. And I think in terms of just describing the setting, I think that's really important for understanding what a good idea it is to do this with science, I think, and also the opportunity there, that the scene presents. And
DragonCon Parade
Helen Regis

Take Action, Context First

2767270

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
I do think one of the challenges for doing science in that setting, is that when you're a marching group you're moving pretty fast, and so what is it that you can communicate quickly as you're marching past people? That's a little bit of a challenge.
DragonCon Parade
Helen Regis

Reframe Science, Brief Encounter

2767271

Jeff White

DragonCon Parade

Jeff White

DragonCon Parade
Occasionally you get quote-unquote, lucky, that something ahead of you maybe slows down, if there's a vehicle that has an issue and so everything stopped for a little bit. Sometimes you have those rare moments where you have a little bit more interaction with the crowd. The phrase that kept coming to mind during this project was drive-by science. You don't have time to stop and do stuff with it, and so in an organizational sense that was a huge challenge of, what are some demonstrations that have a very short time to observe that can be on the move and don't require electricity, and aren't going to be so cumbersome, but it's going to slow everything else down. So it presented an interesting problem. But in terms of the crowd reaction, the crowd had a great reaction to everything that we were doing, really everything that was going on in the parade. I think partly that's a reflection of the characteristic of DragonCon, a conference as a whole. Everybody at the conference, with obvious outliers here and there, but everybody at the conference was always very supportive of everybody else at the conference.
DragonCon Parade
Jeff White

Reframe Science, Brief Encounter

2767272

Jeff White

DragonCon Parade

Jeff White

DragonCon Parade
So there is a lot of fun interplay between the audience of the parade and the people in the parade, but it is really quick. It's lightning fast and, like I said, the biggest challenge for trying to do a parade entry of this kind is, what is the stuff that has a meaningful impact in such a really short amount of time? It's got to have that high impulse so to speak.
DragonCon Parade
Jeff White

Reframe Science, Brief Encounter

2767273

Jordan Rose

Team Leader
DragonCon Parade

Jordan Rose

Team Leader
DragonCon Parade
Something else that our participation in DragonCon really enables, and that is not only the teaching of science content, but just the value of science and the love of science and the presence of science throughout the city. And so I think being at DragonCon gives us that stage to integrate science into the culture of Atlanta. And so because of the challenges that Jeff described, it's really difficult to teach science and have them come away learning something, but there are other opportunities that this kind of event presents to put science on the stage, within the context of our city, so that people can see that, "Yeah, it's here, and there are opportunities for me to learn. Maybe I'm not going to learn today, but I'm going to get excited about science learning opportunities in the city."
DragonCon Parade
Jordan Rose

Reframe Science, Not Just Learning

2767274

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
Everyone's saying it is a fast paced transient environment, so I don't think there's a lot of opportunity for deep learning in something like this. I think that the opportunities available here are kind of, let's start the conversation, let's show you who we are and what's possible, and then hopefully down the road we'll have a chance for a longer conversation,
DragonCon Parade
Gemima Philippe

Reframe Science, Not Just Learning

2767276

Jeff White

DragonCon Parade

Jeff White

DragonCon Parade
there is something that happens before the parade. It's something that I either didn't really know or forgot, but that whole process is really important, and I think it speaks to an opportunity that is bigger than just DragonCon, but an opportunity to really integrate science into many different events like this. There's a big lantern parade, there's something called Atlanta Streets Alive and there are all these parade opportunities, the Pride parades. And perhaps one thing that Science ATL could do, is to generate this science in parade, science on parade club, that would do the things that you described, have these workshops and meetups between makers and artists and scientists, who could then also showcase some of the resources and some of the big players in the Atlanta science scene, in the context of putting science out there and integrating it into the cultural scene in Atlanta. I'm really loving this idea and I'm thinking more bigger than just DragonCon. Well, that would really help the organization to be potentially more of a year round activity for people who love that stuff, that they could have several events and they can practice what works, what doesn't work, and think, "Okay, three months from now we're going to do it a little different."
DragonCon Parade
Jeff White

Take Action, Strategic

2767277

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
What's the function of being in a parade? Well, I mean, you're connecting with people that you wouldn't meet otherwise. Of course you're connecting with the people you're marching with, which is what I was emphasizing a moment ago, but you're potentially rubbing shoulders with and interacting with people who you might not meet at work or at school or in your neighborhood. So that's where the incredible strength of this gathering of people is really fabulous. And the crowd really was way more diverse than I expected. I think that's really amazing. And I think the idea that science can be fun, that science can be exciting, that's already implied in the fact that you're marching in a parade. So I think though there could be ways to make that even more fully realized in the interactions, but I think that that's a strong element of what already was presented this year.
DragonCon Parade
Helen Regis

Take Action, Context First

2767278

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
my emotional reaction I think was of awe almost, like, "Wow, so many people are really, really excited about seeing science here." And so it was a shock almost that in this very fun, to be blunt, and kind of cartoon superhero fantasy, this very performative space, that science was so highly cheered, even seeing people cheer for the word science on the sign, that was interesting to me. As someone who knows science is in all of these things, but it's less explicitly stated. I think when you're looking at a Chewbacca costume or R2D2, you're looking at the fantasy not the science. I'm still trying to piece together how people receive science in these contexts, because science is so categorized as one distinct discipline away from our everyday life, that I'm not sure how to even process what people were getting from it, if that makes sense.
DragonCon Parade
Gemima Philippe

Make it Personal, Science Identity

2767279

Jeff White

DragonCon Parade

Jeff White

DragonCon Parade
I do think the reaction to science comes from ... people cheering for the fact that science was on the sign, I think probably stems in a large part from the fact that it is a parade, and that's the accepted behavior. And so it's probably very likely that they were cheering for every bit of it that came by because of, "Hey, it's also part of the parade." So I think some of it was getting caught up in the atmosphere of the parade itself, but I do think that this was in some ways a unique subset of people in Atlanta that had an open mind towards science and science fiction and fantasy and gaming and that subset. Not necessarily everybody, but I think it's a case of, there's people who were on the fence and didn't know what they wanted to do with it. When you're in that environment and seeing how positive it is and you're left with this reaction of, "Oh, that was kind of cool. Maybe there's just some things that I want to start looking into."
DragonCon Parade
Jeff White

Take Action, Context First

2767280

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
And I think it's important to remember also the larger political moment that we're in, which is, a lot of people who do science don't feel that what they do is necessarily highly valued in the dominant structures of power in our society. So having science in public is really, really powerful, and I overheard a woman saying, "Yes, I work in science. I have a very good job. I really love science." She was sharing that with us, which just seems crazy, but she was shouting it to everybody. I never would have expected something like that would happen. That was somebody in the parade audience? Yeah, exactly. So there was that feeling of recognition. You all are parading, you all represent science, and I'm also a science person, I'm connected to you. And everybody around her was laughing like, "Yes. Okay. That's great."
DragonCon Parade
Helen Regis

Make it Personal, Science Identity

2767281

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
There's just a risk that if the messaging was about what science is or the examples of science were not coming through, there's a risk that people might come away thinking, "Science is hard, science isn't for me. I don't get it. I feel excluded." So I would say that's a risk of this kind of quick engagement around science. I do not think that that happened with this group at all, but I think that's a risk of this kind of engagement. The intention of course is to reach out and invite people to be excited about science and to think, "This is something I can do." So I think that that is what was happening, but the risk is that the other message would be taken.
DragonCon Parade
Helen Regis

Reframe Science, Not Just Learning

2767282

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
I guess another risk that I see potentially in a display of science that shows science as being about what is known about the world is that it doesn't communicate the sense of discovery. So I guess that's a completely different concern, but that science is a lot about trying to figure things out, right? So that if you're presenting science as, "Well, this is what we already know about the world. Are you with us?" And people are like, "Well, I didn't know that." They may feel like, "Well, no, I'm not with you because I didn't already know that." So I think that one possibility with the parade would be to do a little bit more to engage people in the idea that there's discovery involved and they're being invited to discover. And
DragonCon Parade
Helen Regis

Reframe Science, Not Just Learning

2767283

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
And so thinking in that way of how each of the individuals embodied their character, quote-unquote, you can't see my air quotes. I would say that in the way that we presented science it's like, "Here's the thing you're learning in the middle of all of these other shenanigans." And the subtle message there is that science is more serious, I think, or less inventive than these people dressed as plutonium and Einstein as a skeptic. I think there's still some more development to be made in the ways that we present the planets, if we're sticking with planets again next year. In that we were saying how Venus, she kind of played up on that feminine energy, and I think adults especially responded to that, because they had that connotation already. And so I think in addition to how we deliver messages, I think also considering how participants are the message can help people reach that understanding that science is embedded in all things.
DragonCon Parade
Gemima Philippe

Make it Personal, Whole Person

2767286

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
if there is an element of confusion and understanding of process, people will shut down and they won't internalize it as a fault in themselves, versus a fault in the learning technique. And so there is an implicit message about, you just can't understand this, that is delivered when there's a concept that's not well explained. So I would say to find other ways or deeper ways that are quick to connect the concepts together, I think would make the whole experience more cohesive.
DragonCon Parade
Gemima Philippe

Reframe Science, Not Just Learning

2767288

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
Please- But that's all for now. Oh no. [inaudible], you want me to say more? Yeah, I think so. One of the things here, just to give you context, is that we don't ... I don't know, Jordan, is this the first time you've been in a parade since you were in school? Yes. This is my first time being in a parade. Yeah. Great. So this is not business as usual for many of us,
DragonCon Parade
Helen Regis

Transform the Team, Cultural Arts

2767289

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
learned a lot from other paraders, and from looking at one year's parades and I have a chance to think about, "Oh, this is what I want to do next year. Next year, it's going to be so much better." But also being coached by veteran paraders, and certainly in the parades that I, to some extent how I observed groups marching with the DragonCon parade, is that they use their body as part of the parade, as well as using symbols and of course words as symbols to convey meaning. And so the way the body is dressed, wigs, hats, things like that, are a big part of the messaging, they said they set the tone. And a lot of paraders do use words, but they don't rely on words as their first way of communicating meaning. And so things that people can see at a distance, regardless of the font size you're using, things that stick up into the air, flags or other things that people can see coming are helpful. And then obviously things that are just a few feet off the ground or at the level of the body, people will see those right when you're upon them, they don't see them coming. Those are just some thoughts I have on people who have used parading as a distinct technology first for communicating and for sharing information.
DragonCon Parade
Helen Regis

Transform the Team, Cultural Arts

2767290

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
... There's no way he could have done that if he hadn't been there last year. And so similarly, in parades, people comment on last year's parade or they comment on the other groups that are parading or they comment on other things that are going on in the community, or it could comment on things that are going on in Atlanta, or they could comment on, obviously, Waconda, or what's been happening with Spider-Man. And I'm not going to use the right language, but the multi-verse or the universe or whatever it is that's happening with Spider-Man. That's really exciting and it's got a lot of people interested in comics, who haven't been interested in them before. So there's a way that parades speak to what's happening right now, that is part of what makes people excited about them, so there's an opportunity there as well. I realize, you might not want to do political commentary about what's happening with science, but it could be a way to connect more to the popular culture of the present possibly. Yeah. And then interacting with other marching groups, I think is a big thing that people do in parades, and that Gemima and I observed. When the planets were dancing together, that was fun for the planets and it really engaged the audience too, that there was a physical interaction among the paraders. That doesn't have to be choreographed, but it's helpful when it happens.
DragonCon Parade
Helen Regis

Transform the Team, Cultural Arts

2767291

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
I'd like to bring up a point. So on my way there, I took the MARTA, and what I saw was so many different kinds of people who weren't the typical television definition of a nerd, dressed up in their costumes, and because it's free and it's public it's really accessible, and because it's on the MARTA line and downtown, there's fewer barriers to entry. And so little Latin X kids were on the train in their superhero costumes, and you could see some of the teenagers dressed up as their TV shows. And I think in all things there should be a diversity in approach, and if we look at DragonCon as just one tool of communication of science then ... You have a whole group that does tons of different kinds of science, so I guess what I'm trying to say is, in so much as DragonCon is just one avenue of science communication or of science engagement, I think it's actually really inclusive, and I guess just from my experience on the MARTA, there were people that I just did not expect to see excited about DragonCon, and they were hype and loud and building their excitement as they got closer. I'm just reading myself at this point, but to the extent that this isn't the only way you connect with audiences, I think it's just one really, really effective tool to reach people.
DragonCon Parade
Gemima Philippe

Join Communities, Inclusive

2767293

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
DragonCon Parade
I would definitely not use the word inauthentic, is because I think that the Science In Vivo group, the planets were so joyful and sincere in their contribution, that I think people took that at face value, as like, "You're here, you're a part of it." It's already a given that you're a part of it because of your engagement, you're marching down the street with people. I think the one thing that was a little bit dissonant was that some of the groups marching were using more explicitly playful ways of marching, and our group was a little more serious. But to the extent that we were playful, I think it really worked. But I think that was potentially a little bit of a disconnect, but I think that sometimes that can work too, right? I think as long as you're sincere and you're engaging with people, people respond to that, and that's what I observed. So I think that what could make the engagement more successful would be to use more of the approaches to being playful that were already there, and to build on that, and just develop, that side of it. But I definitely didn't feel like it was outsiders inserting themselves,
DragonCon Parade
Helen Regis

Reframe Science, Tone

2767295

Jeff White

DragonCon Parade

Jeff White

DragonCon Parade
my connection to the parade previously had been me being stationary, the parade moving past me and seeing how everybody interacts with it. But now it's seeing that the entire length of the parade is completely involved and the audience is very into it all the way through from start to finish. Talking with some of the volunteers afterwards, it was an overwhelmingly positive experience, I think a little more so than everybody expected, and a lot of that was due to the fact that the crowd was very receptive to it.
DragonCon Parade
Jeff White

Transform the Team, Energy

2767297

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
DragonCon Parade
I think for me, knowing that I'm coming in as an observer and separate, I found myself getting caught up in it. And especially with little Pluto and with earth and the moon, and giving them encouragement and really ... It was in spite of myself. I was surprised by how connected to the parade. I felt, even though I had given myself the pep talk, I was like, "Okay, here's what you look for." And I came in with a very academic or detached view of things, like, "This is not something I am attending, this is something I'm working at." But even then it was just impossible to avoid getting caught up in all of the energy and the positivity and the fun and the joy that was happening. So that's something that I think I'm ... And I've been telling all my friends about it since I came back, and very surprised by that. I wasn't expecting to be so involved, or to feel so involved.
DragonCon Parade
Gemima Philippe

Make it Personal, Emotional

2767298

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
Science CosPlay
It was a wildly diverse crowd. If we had that kind of diverse crowd in museums we'd be really happy. That's the overall reaction, is that this is an audience to an event that you could make some really... It's got great potential for making connections to this audience to the STEM content and the connections to audiences that the National Science Foundation and other agencies and foundations would love to do. So it seemed really primed
Science CosPlay
Paul Martin

Join Communities, Inclusive

2767299

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
For me, I just want to say the experience was awesome. There's a couple of different things that are going on here. One is looking at the con overall and the science content, one looking at the cosplay components specifically, and there's this idea of just being able to go someplace and do peer observations and peer reviews for a day and a half, was such a wonderful luxury. I don't get to do that very often, have just dedicated watching and thinking time so just participating in this was great.
Science CosPlay
Bart Bernhardt

Be Supported, Critique

2767300

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
So for me this was an entirely new experience. I had never actually been to a Comic-Con before and I'm nerd culture-adjacent, this was a little bit out of my wheelhouse so I was really excited and I got there first thing on Saturday and stood in line and there was a line of people outside the door and lots of jostling, and that was fun just to absorb the energy of the people who were there, especially that first wave has got to be pretty hardcore.
Science CosPlay
Bart Bernhardt

Transform the Team, Energy

2767301

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
An example of how this stuff fit in ways that I didn't expect, so there's a table there that's just NASA stickers and Europa Mission stickers, and I took a photo of this because I'm like, pardon my French, "Bullshit." A table of stickers and logos I thought was super underwhelming, and I was 100% wrong about that because I went back like two hours later and that table was ransacked. And this idea that science fandom could be in here and that merch could be this essential part of it, or schwag, was really driven home for me by that experience.
Science CosPlay
Bart Bernhardt

Reframe Science, Not Just Learning

2767302

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
The actual cosplay contest itself is like the tip of the spear. There's this huge pipeline of stuff that leads up to this moment and the judging itself was interesting because these people queue up, they get in front of the judges, they explain their costume, again, as Paul mentioned they're really focused on the craft. The baseline things that I associate with cosplay which is identity and enthusiasm and community, all that stuff they take for granted. By the time you get in front of a judge, they assume all of that. All they really want to care about is their craft and how it affects their community. And that really spoke to me about how we need to think about integrating with that program. We need to look at that complete pipeline between when people start building their costume a year before the show and the hundreds of hours and hundreds of dollars that go into it and what it takes for them to make that commitment, and then what are the incentives for them to participate, and then what are they actually getting judged on and understand all that and then fold in a science component appropriately.
Science CosPlay
Bart Bernhardt

Transform the Team, Transform Team

2767303

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
A couple of cool quotes I took were, one was from a woman who ended up winning a prize for technical work, she was in this Victorian era Captain America costume and she said, "I work in clinical trials, and cosplay and knitting and lace making is a lot like that. It feels to me like a puzzle." There's this iterative process of testing and problem solving and that she loves it for the challenge, and that felt interesting to me. And then other people had a lot of technology built into their costumes, and they talked about they were doing it for the tech, that this allowed them to take their technical skills and be creative with them, that this was how they could express themself. And they talked a lot about the soldering and programming and all this other stuff, and that felt like yeah, this maker STEM aspect felt stronger to me.
Science CosPlay
Bart Bernhardt

Make it Personal, Science Identity

2767304

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
we were talking about the replicability of this program and that's one of the things that I worry about, is the best programs, you're really dependent on actually having someone who is authentically part of both of these communities and that's not easily replicable.
Science CosPlay
Bart Bernhardt

Join Communities, Inside Outside

2767305

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
Science CosPlay
Yeah. I think having a bigger presence on the exhibit hall too, the planetarium and some of these little booth things were good and the tabling activities, but just ramp that up, you see the potential of being able to get more people engaged. And as Bart says, it's a good base there but if you doubled or tripled the resources that went into it, you'd get at least double or triple, you'd probably get five or six times the number of people engaged.
Science CosPlay
Paul Martin

Be Supported, Sustain

2767306

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
Science CosPlay
It's like going over the top with this, or having things be bolder, and louder and bigger is super cool in this kind of a venue. It's so visually loud from all the individuals coming in the door primarily through what's some of the spectacle that's there already, so I could just raise that up. And that being part of the creative process for the Space Center to take on, and I immediately thought of here are some grant opportunities that they could pursue that would allow them to do this in a venue that is primed for... You've got literally thousands and thousands of people who love this content or who would love this content if they were to engage in it more, so it's grabbing more people.
Science CosPlay
Paul Martin

Be Supported, Sustain

2767307

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
So my takeaway for the expo is I would really encourage building up relationships and conversations with the people who participate in the con, the expo vendors, the cosplayers, and really step one is just really listening to what they think is a better, more engaging experience and really trying to imitate those qualities or find people in this community that you can empower to do stuff. I was looking at a lot of the merch and there's this process of taking objects or characters and really cute-ifying them and turning them into anime plushes or that sort of thing, and this is really popular and I'm like, "Why is there not a super adorable plush Mars rover, or satellite or something like that that trades on this enthusiasm for merch and collectibility that clearly is there. So I think the important take away there is looking at what the rest of the expo is all about and trying to capture some of that.
Science CosPlay
Bart Bernhardt

Connect Cultures, Competency

2767308

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
I think the biggest risk to me is that integrating science into that experience, you attempt that push and it fails, and you end up triggering the opposite feeling that you wanted, where if you do it wrong, you go into this community and you try and inject your agenda and they recognize it as you injecting your agenda, and that can backfire. So that's the main area that I have concerns.
Science CosPlay
Bart Bernhardt

Connect Cultures, Competency

2767309

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
Science CosPlay
I think of audiences that we would love to have in museums and when you go to Chuck E Cheese, if any of you have spent time at Chuck E Cheese, it's a wildly diverse audience that's throwing money around like crazy, like a kiddy casino, and they're providing a service and a venue for something that people find very valuable and very diverse audiences find very valuable. I saw that same kind of audience and that same kind of, "Oh my god, these people are having a great time and they're putting resources into this." Paying the admission is nothing compared to what people put into these costumes. Even if you buy an off the shelf Spider-Man costume you're putting a lot of cash into this, so there's an investment already being made and it's just a very compatible audience. I think you just make all the hey you can with this because it's a premade match and that was really surprising to me, and delightful and really exciting.
Science CosPlay
Paul Martin

Take Action, Strategic

2767311

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
one thing that came out through several conversations throughout the event is very much that we're in someone else's community or communities that have their own rules, and values and concerns, and geek culture in particular has a long history of trauma, and social isolation, and anxiety and otherwise being marginalized, and these are a bunch of people who, especially the cosplayer, are in a position of being exposed and vulnerable. And so there's definitely a lot of landmines for institutions participating in a Comic-Con when it comes to that kind of cultural environment.
Science CosPlay
Bart Bernhardt

Connect Cultures, Competency

2767313

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
Science CosPlay
I felt very welcome there. People felt like it was their place, and I don't have a specific anecdote or something that I overheard as part of that but whether you were in costume or whether you weren't, didn't really matter. It was all this congenial scene and people were having fun and they were learning things, and so this is a fantastic environment for people to learn in on their own terms, and that's what the whole informal thing is about, and it just is so ripe for that and I saw so many people learning things that were interesting to them, and they were driving that learning and providing more opportunities for that that are fun, and some of it was poignant. Some of the sessions that you guys did with the LGBTQ focus and the women's focus, those were awesome. Not being an active member of either of those communities but living with them and around them, I was welcomed there too. It was super cool. I think that it's a pretty big tent at this place and we need to take advantage of it, not just in Long Beach but as a typology and I'll be really interested to see what you guys find out from Dragon Con in a totally different part of the country and whether it had the same kind of vibe to it.
Science CosPlay
Paul Martin

Join Communities, Inclusive

2767314

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
Science CosPlay
So I think I'm going to get a little bit real for a second. I think I'm among the generation where being a nerd wasn't socially acceptable. Being a science enthusiast meant Dungeons & Dragons kit and all of that sort of stuff. There was this real ostracism and trauma associated with that, and to walk into this community with overt celebration of education and pop culture all in one place was actually powerful for me, and to hear people talk directly about what this meant to them, and having body issues, or esteem issues or anxiety and saying like, "This community makes me feel good about myself," that was a real moment for me. So I was actually touched.
Science CosPlay
Bart Bernhardt

Make it Personal, Emotional

2767324

Gemima Philippe

Observer
DragonCon Parade

Gemima Philippe

Observer
the conversations went so many different ways, that it's interesting that we're still all trying to figure out, how to conceptualize what's important, in terms of engagement assessment. And I think I wrote in some of my notes, "I don't know what we're talking about right now, but it sounds like it could be important." Some of the conversations got so far removed from the events themselves, and so this greater meta-conversation about engagement, and just, yes. We still don't have concise language to really assess these events. And we had all approached them from so many different perspectives, that it is hard when you have a science communicator, and then an actual practitioner, and then a cultural anthropologist. You'll get so many different points of feedback, and I think that, that's what evaluation might actually be missing, is some of the more detached perspectives. Or removed, not detached.
Gemima Philippe

Connect Cultures, Layered

2767325

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
There's this question, is this a really good use of our efforts? What value does this have? The impact, all those classic questions. In which case, is this feeling really small, and insignificant? Participation in cons, or parades, or other programs? Does that move any needles that I actually care about? Or on the other hand, is this a really good path to reaching people? And particularly people we don't normally reach, and is this actually really important? If this idea, that if your organizations, and your values aren't visible, then they're invisible. And is this a great way, to ensure visibility in the communities that we operate in?
Bart Bernhardt

Be Supported, Success

2771976

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
It was interesting, to track where things were sticky for them. And NASA's brand really played large there, in ways that were beyond what, I think, I had seen. Both in terms of the draw, when presenters from NASA were talking about their work, and missions, and stuff like that. And as Bart pointed out in the recordings, this table that had the NASA Meatball stickers, and how that was the prized thing. It was amazing. And there's something more to it, it was taking the fantasy, and the reality, and blending that stuff together. And that, seemed to be fairly seamless, in terms of how people think about that. And so, there's something going on there, that's way deeper than anything that we actually have explored, or been able to explore.
Paul Martin

Connect Cultures, Layered

2771977

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
it was pretty cool, and it was one of these rare situations, where people from a lot of different backgrounds, both socially, and economically, and culturally, were all mixing it up, and throwing a lot of money around. It was worth it. It was an expensive event, and there're all sorts of ways in that event to spend more money, and people were doing that, and that was an amazing piece. There's an inherent value in that, to folks, and what they get out of it. And that the stuff, that Rick, and his crew was able to put there, really added to that whole value piece, which I thought was pretty awesome.
Paul Martin

Connect Cultures, Show Up

2771978

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
But based on the conversations I had with attendees there, this idea of identity, people being able to express who they are, and this being a safe place to do so, or who they aspire to be. I heard comments, about a sense of safety, and belonging. There's a subset who are outsiders, but they found an inclusive, welcoming group. There's definitely a strong culture of fandom. Of just being able to say, "I love this thing," and being able to share it, and connect with others.
Bart Bernhardt

Join Communities, Inclusive

2771980

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
It's a community that defines the community, in some ways, and defines acceptable, and unacceptable behaviors. It's not anything that's governed by a set of rules, other than some very conventional things, that are within local, and State jurisdictions, of obey your laws. But there's this whole other, how people feel about their identities, and it's a really interesting mob scene. And there's a lot of individual behavior, and there's a lot of group behaviors. Then there's a lot of stuff going on. It's a lot of social interaction between people that know each other, and a lot between people that don't know each other.
Paul Martin

Connect Cultures, Layered

2771983

Paul Martin

Observer
Science CosPlay

Paul Martin

Observer
I have come to this place around informal learning, where the authority in informal learning, is the learner. They choose what to learn, when, how, it's all on them. And what we do, is provide opportunities. As you're describing Jemima, those planets, and whatever quick thing they said, and the seconds of exposure, it's what somebody makes of that, and connects that to their own interests, and their own learning ability. In a parade, it's crazy fast. And maybe the best thing, is it sparks some curiosity, and connects it to an aspiration, or something like that, which is cool. In the con thing, it was really interesting, because there was a lot of that quick opportunities. And then, there was this more in-depth stuff. But those environments are generally, and I think of exhibitions particularly, which is mostly my background, exhibitions are really crappy teachers. When they try to teach, they generally fail. However, there are incredible opportunities in which people can learn, but they learn on their own terms. And so what we provide, is an opportunity for people to connect to on their own terms. And I think, that's a big deal for this whole situated engagement thing. It's thinking about what opportunities would provide, for people to make their own hooks to things, and make sense out of their own lives by having some exposure to some new opportunities. But how it gets absorbed, and what gets made of it, is up to the individual, or the crowd that you're placing the opportunity in front of, or with.
Paul Martin

Reframe Science, Not Just Learning

2771985

Rick O'Connor

Team Leader
Science CosPlay

Rick O'Connor

Team Leader
thinking about the ways to engage with that audience. And so, like that was mentioning on the call, we had live music playing in our space for the first time, because that was a little bit more of a spectacle. And especially being next to the pro-wrestling ring, we needed something loud to drown out the bells, and the announcers, and everything, and just the natural yelling that happens in that environment. We just started mixing in some of those elements. Like the live music, to touch on the actual people that are at the convention. As opposed to treating it a mobile museum space, where we take the museum, and just set it up in the convention hall.
Rick O'Connor

Reframe Science, Tone

2771987

Rick O'Connor

Team Leader
Science CosPlay

Rick O'Connor

Team Leader
And I do want to point out too, that after that event, I actually reached out to the rest of the people, and said, "Let's get some space themed wrestling matches happening." And that was in the works, but then again, we haven't done... We did one convention, two and a half months after that, so they do two a year. Just for context. They do a Fall, and a Winter one. We did one the very beginning of January, which is a smaller show, so the wrestling wasn't there, but this past September 2020, we were going to try to get some astronauts fighting aliens, or some scientists fighting each other, or something like that, but we haven't been back since unfortunately. We were trying to find ways to integrate into that as well. Pluto, versus Neil deGrasse Tyson, was the big hit at our science wrestling event. People lost their minds. That, and also Watson and Crick, versus Rosalind Franklin. I don't know if you can extend it to that, but it worked.
Rick O'Connor

Be Supported, Sustain

2771988

Helen Regis

Observer
DragonCon Parade

Helen Regis

Observer
I think there are real opportunities, both for the Long Beach Comic Con, and some of these other events that we've been talking about, to really use the engagement at the event as, I don't want to say as a pretext, but as a moment to work towards, and to use that to build relationships. Or to have conversations, or to get maybe people thinking about science and craft, who don't normally put those together. I'm just thinking, about the power of the event to actually enable a lot of slower stuff. The Wednesday night, and Wednesday afternoon meetings, or Saturday morning meetings. Like, "Let's build the thing that we're going to bring to the con." Or, "let's work on our parade costumes, how we're going to make the planets." I just think those crafting events, or those slower moving things, but that are related to the event, that are gearing up to the event, those can be really powerful learning opportunities. And I know, that's not happening on the same scale, as the thousands of people who go to the con, but I think those can be really powerful. And then, the event itself could draw more people into that process for the next cycle. That's just a reflection, and maybe a slightly different way of thinking about the reason to be at the event. I know you want to engage people in thinking about science in other spaces, but the work shopping part, I think, can be also quite powerful.
Helen Regis

Join Communities, Build Community

2771989

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
When you're looking at situated engagement, it's easy to look at the final event as the end product, and that you have to hang all the value around it from that moment. But in a lot of these cases, the actual end result is the tip of the spear. There's a whole lot that goes to that, and maybe the real successes in participating in the community, are part of that long process leading up to it, and not so much the final moment.
Bart Bernhardt

Join Communities, Build Community

2771990

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
And it also got me thinking, that a lot of the value might be actually people participating in these communities, as the communicators, and how this benefits them, and sharpens their skills at outreach, in ways that they wouldn't otherwise get. There's a lot of value in that. Specifically, I had friend of mine who was in the Peace Corps, and he said, "Here's the dirty secret. The primary beneficiary of the Peace Corps, isn't the host nations, it's the peace Corps volunteers." And I was thinking of that, in SciComm, and these environments. Us connecting with communities, particularly communities we don't get to work with normally, has a lot of value in, and of itself.
Bart Bernhardt

Transform the Team, Transform Team

2771994

Bart Bernhardt

Observer
Science CosPlay

Bart Bernhardt

Observer
In order to enter these other communities, and engage with them authentically, you're having to push yourself outside of your space, your comfort zone. When we communicate, we often control so much. Everything from, we get to decide whether there's live surveys, and polling, to how the AV system works, and Q&A. And we decide for the audience all these experiences. And here we're having to play in someone else's structure, and as Paul was saying, they're kind of in control of of what they are receptive to. And so, I think it pushes practitioners to just think differently about what they're doing, in ways that they otherwise won't ever in their normal career.
Bart Bernhardt

Take Action, Not At Home

2771994

Bart Bernhardt

Observer

Bart Bernhardt

Observer
In order to enter these other communities, and engage with them authentically, you're having to push yourself outside of your space, your comfort zone. When we communicate, we often control so much. Everything from, we get to decide whether there's live surveys, and polling, to how the AV system works, and Q&A. And we decide for the audience all these experiences. And here we're having to play in someone else's structure, and as Paul was saying, they're kind of in control of of what they are receptive to. And so, I think it pushes practitioners to just think differently about what they're doing, in ways that they otherwise won't ever in their normal career.
Bart Bernhardt

Take Action, Not At Home

2771996

Paul Martin

Observer

Paul Martin

Observer
one of the things that's happening in the museum field, is how do we actually connect? And how do we become more socially just places? And one of the things that I think, really leads in this situated in engagement stuff, is that what we're finding from the national network perspective of talking to people, is that it's not going to happen at our places where people are comfortable. Like Rick points out, it's families with kids, and it's older adults who feel comfortable, who feel like they have ownership of those places. And the Comic Con, and the parade environments, those two that we're really looking at, has a totally different ownership, of who those places belong to. And how you can participate in that belonging.
Paul Martin

Take Action, Not At Home

2771998

Paul Martin

Observer

Paul Martin

Observer
I think is really awesome, because it's going into an environment that's not one, that we as providers of learning opportunities, we don't own those spaces. But we can go into them, if we're respectful about it, and actually provide some opportunities. And so, that's what I think a lot of organizations are trying to figure out now. This diverse audience that we all want to have be part of, and see the value in what we do, in terms of providing learning opportunities, it's not going to happen in our spaces, because they're not their spaces.
Paul Martin

Join Communities, Inclusive

2771999

Paul Martin

Observer

Paul Martin

Observer
it's all very situational. I like this, situated, word in this. I think that's a big deal that could come out of this, is even some pieces of, "Here's what it's to go into environments that we're usually not in, and that we don't own, and we don't control." There's a whole piece that I've been very impressed with, that came out of the medical field, of particularly a couple of women in the San Francisco Bay Area. A doctor, and a nurse, who are working with diverse communities, and realizing that the medical treatments weren't working, because they weren't being respectful of the cultural context in which they were working. And that they had to become, not experts, but become humble, and understand the situations that they were actually in, so that they could actually meet folks on the terms of the people, who they were trying to help medically. And that's pretty profound some of that stuff, that spills over into this learning environment. That's where a lot of the strength, and power, and all is in this.
Paul Martin

Take Action, Context First

2772000

Rick O'Connor

Team Leader

Rick O'Connor

Team Leader
talking about this ambassadorship. I think, that's interesting with the cosplay, because that's something that we talked about a lot on the call, was this idea, of how intrusive can we be? How are we invited in? Is this something that we're going to be okay? And we don't want to be the Steve Buscemi meme, "How do you do, fellow kids?" And I think what we talked about was the MC for the event, Bernie, I think, his introduction really anecdotally, settled any fears in us. Because it seemed we didn't get any pushback from any of the cos players. Like, "Why are they giving out science awards?" It felt natural.
Rick O'Connor

Connect Cultures, Partnership

2772005

Ben Wiehe

Ben Wiehe

this whole thing sparked for me, at the very beginning, when I was doing outreach with the MIT Museum, I've been doing Museum of Science Center outreach for a long time. Had the keys to the van. At every institution I've gone to. But I had the chance to be part of this outreach, and not have to do anything. I got to show up, see what was going on, and then walk away from the table, walk away from the tent. And when you start walking away from the table, and walk away from the tent, and this is not a metaphor, they had tables and tents, and they're down, and they're intense, and they're in their activity. And they're in their space. And that's great. But then you step back, and you look at, "Well, there's the tent. Look at everything else, swirling around. Look at all the other things. And why are people here? What are people doing at this particular fair, at this particular festival?" That you hadn't seen the cosplay awards before, that's fine. I'm not putting any judgment on that. But to me, that was the first spark, is being able to handle this, because you were working. You were busy. That it's completely natural, that you would have thought, that there's this opportunity over there. And maybe the wrestling, you might not have even thought of, except for that you happened to be right next to it, so you couldn't avoid it. But I there's something about, maybe Helen could speak up just a little bit, for the value of just letting yourself be a participant at times as opposed to being on on on and being a producer.
Ben Wiehe

Be Supported, Sustain

2772006

Helen Regis

Observer

Helen Regis

Observer
I've been documenting the New Orleans Jazz and Heritage Festival for over 10 years. And it's a big event with a lot going on. Really distinct communities who participate. And if you're in the blues tent, running the sound booth, you really can't be looking at the crafts, and you don't know what's happening in the kid's area. There're so many distinct activities, and communities, but the energy of the event, is that all these things are happening together. And so, being able to move through these different spaces, I think, and then reflecting back on how your part fits in. I think, it is a challenge for any of us who participate in big events, because you do have to keep an eye on your booth. Not just staffing it, and doing what the booth is doing, but also coordinating, and managing. The loading in, and the loading out. There're just so many logistics, it's a huge amount of work.
Helen Regis

Be Supported, Critique

2772007

Helen Regis

Observer

Helen Regis

Observer
And anything that only happens once a year, it's really hard to get a handle on it. Because it's the buildup, it happens, and then it's gone. It takes a while to move through the different spaces of it. I think, there's real value in being able to leave the booth, and see what are all the different things that are going on there, and what are some of the different ways to engage it?
Helen Regis

Be Supported, Sustain

2772009

Ben Wiehe

Ben Wiehe

I was thinking, about how we have some very emotional reactions from observers, that I didn't anticipate. Including Bart, it seemed that you had an emotional response that you shared with us in the first reporting. I really appreciate that, because it was spooky to me how closely it neared, several of the observers were like, "This reminds me of my childhood, and this childhood experience I had." And it's like, "How's that possibly happening in all across all these different, weird, barely connected settings?" The short version, is communities make you feel like you're in a community. That's the whole point in being in a place that is a community, that has a sense of identity, and belonging, and all that good stuff.
Ben Wiehe

Make it Personal, Emotional

2772010

Michelle Phillips

Michelle Phillips

this idea that science is coming to you wherever you are. It's meeting you where you are, rather than you going into a "Science space," that you may not feel, is open to you, or accessible to you. But rather, it's coming to you, and meeting you exactly where you are. I think that's powerful.
Michelle Phillips

Take Action, Not At Home

2772011

Paul Martin

Observer

Paul Martin

Observer
I think there's a profound opportunity, for us to be learners in this, and for the field to learn from this. And I think that's where the power in this whole thing is. Is that our role in our jobs, is to be providers, and connectors, and all those kinds of things. But this whole exercise then, provides us an opportunity to be learners ourselves. And I think that's a really important piece of this, is what can we learn from this that can help our practice be better. And help us as practitioners, to understand where people are actually coming from, and where we're coming from. And how that fits, and doesn't fit into these different places. I think there's something profound there.
Paul Martin

Take Action, Strategic

2772012

Rick O'Connor

Team Leader

Rick O'Connor

Team Leader
It sparks an excitement, I think, in our staff. Many of our staff actually, who are working the event, and work the entire day, they dress up themselves. They're excited to be in that space. They're excited to be talking to this different audience.
Rick O'Connor

Transform the Team, Energy

2772015

Gemima Philippe

Observer

Gemima Philippe

Observer
There's a huge gap, between people who have access to the kinds of outreach that scientists think are effective, and the actual people who can attend. And so what I really loved about Dragon Con's parade, is that, and actually this is my commentary, but people hopped on the train, and they arrived. It wasn't some deep registration process, or some huge vetting. It was just, "If you can make it, show up here." And I think the value of that, is not lost on someone like me, who's really thinking about science engagement. Like I said, it may not be the learning process that we're all dreaming of, but that relationship, and trust will take time, and an investment from different organizations to build. And so if I only show up in your neighborhood one time, and try to teach you about science you should know, then you're going to look at me like, "Who are you? Why do you matter?" But if you can see me repeatedly making investments in different spaces, in different environments, even a branding principle, is the more you see a brand, the more likely you are to trust it, or to recognize it. And so, in the science engagement space, a lot of the white savior science communicators don't seem to get, that underserved communities are not grateful for you showing up, and trying to teach us. In the instances where you can be present, where you can contribute without any expectation of reciprocity to a community, I think that those only help to strengthen the reputation you have. And so, if I were making a case for people with the money to spend on this stuff, I would absolutely encourage them. Even if it is providing providing a booth, or providing labor for a booth, or if it's walking in a parade, those kinds of things add up to ultimately a trust, that communities can place, and you will make them recognize you. Sorry. I'm very passionate about this. Because I just see a lot of science communication that just drops into a community, and then runs out when they feel they fulfill their own personal mission, without really listening or finding other ways to be present for these communities.
Gemima Philippe

Take Action, Participate

2772017

Gemima Philippe

Observer

Gemima Philippe

Observer
There's not one silver bullet. And there're a lot of different avenues to push. One, I think, is availability. When you require people to come to you for science engagement, then by default, you're eliminating a lot of the population that can't get there. Even down to the way the museums have photos of their engagement. Is it a distinguished, non-minority leader in a room full of little brown kids? There are different cues, conscious and subconscious, that we embody. And I will say, that the majority of science communication, is just recognizing, that despite your best intention there are tons of ways that you're still very exclusive. In terms of the ways that you connect with audiences that you think are in need, even down to deciding who is the person in need?
Gemima Philippe

Join Communities, Inclusive

2772018

Gemima Philippe

Observer

Gemima Philippe

Observer
interrogate those assumptions that you're making about an audience, that you "Serve." And actually taking the time, the money, the energy, to ask these audiences what exactly they need from you. Versus deciding that they need a science exhibit to inspire kids to pursue STEM. The idea is that kids aren't inspired? Kids are inspired all the time. It's the connections, from passion, to purpose to, I guess, career that gets lost. It's the support, from passionate, to purpose, to career that gets lost. And so what we've also been having conversations about, it's not just enough to inspire.
Gemima Philippe

Be Supported, Success

2772020

Helen Regis

Observer

Helen Regis

Observer
We talked at some length, about the difficulty of communicating content in a parade, but what you can do is communicate presence. Or communicate, and this actually is a reflection back on the St. Petersburg Pride Parade, the sense of, "This is what a scientist looks like." Science is about doing, it's also about being, and being present at an event that already says something. But it's not probably a great venue for communicating content, but definitely lighting that spark for sure. And it is, the Dragon Con parade, was an incredibly diverse, and a very enthusiastic audience. It just totally blew me away.
Helen Regis

Reframe Science, Not Just Learning

2772022

Gemima Philippe

Observer

Gemima Philippe

Observer
I think it's hard to create, and then objectively assess. The people who participate in activities, are very much married to them. They're in love with them. It's their baby. Whatever analogy makes sense to you. But, "This is my thing that I've created, that I can't see the blind spots of." The value in having people with very particular kinds of expertise assess this experience, especially if it's expertise you don't have. Of course, I think there's a value there.
Gemima Philippe

Be Supported, Critique

2772023

Rick O'Connor

Team Leader

Rick O'Connor

Team Leader
it was very anxiety inducing, to find out, that not only am I participating in a new program at the convention, but we're going to have to two people who I don't, know and have great credentials, fly into to observe what I was doing. Like I said, it was a little anxiety inducing, but ultimately, I found the experience incredibly rewarding. I don't often get to converse with peers in the field, at the level of Paul's, and Bart's experiences, and credentials. and whatnot. I found it incredibly enlightening. Obviously, they brought a completely outside perspective of it.
Rick O'Connor

Be Supported, Critique

2772024

Helen Regis

Observer

Helen Regis

Observer
And I feel really fortunate that I was paired with another observer, who's an expert in the field. We were able to play off, we had really different sets of eyes, I think, on it, and learned a lot from each other, both in the moment when we were talking, but also afterwards, when we were typing up our notes together in the followup. I think that part of it, was really a great experience, which I definitely got a lot out of that. And I think, our ability to think through what was going on, was really enhanced by that, that we had really different previous experiences, I guess, in different ways of engaging with the event.
Helen Regis

Be Supported, Critique

2772025

Paul Martin

Observer

Paul Martin

Observer
I think, the big thing is meeting people where they're at, and understanding that, and respecting that. Where they're coming from, and where their passions, and grounding is. That was pretty awesome.
Paul Martin

Take Action, Not At Home

2772026

Rick O'Connor

Team Leader

Rick O'Connor

Team Leader
I think one thing that really stuck with me, and specifically regarding the cosplay element of it, was going into the event, the big focus was trying to get, and hoping people would dress up as a scientist. And that was really the big driver behind that. But I think coming out of it, what really stuck with me, was not necessarily getting people to dress up as a scientist, but getting them to realize, what they do is science, and engineering. And that's, I think what really stuck with me, and this idea, that we can have an award for the best science cosplay, but maybe the more important thing, is giving out the actual process award.
Rick O'Connor

Reframe Science, Science is Human

2772028

Bart Bernhardt

Observer

Bart Bernhardt

Observer
This was important in a lot of ways, but particularly it prompted me to go back to doing collaborative, peer reviewing of events in my local community. Particularly, those that are outside of my comfort zone, or not in cultures that I normally interact with. I have this collaborative event listing thing that I put together with other event organizers every week. These are 12 things coming up, that I think are interesting, and they're not even science related. There just interesting. Because it helps me keep my finger on the pulse of what's happening here. We invite a guest curators, so like one of San Francisco's great drag Queens. Let's find out what's interesting from his perspective. And so I came out of this, I was like, "Yeah. Actually, going to other events, and seeing what other people are doing, the problems they're struggling with, and the creative solutions they have, it's very hard to fold that into all the deadlines that we all face. And yet I feel it's just so necessary to do our work well.
Bart Bernhardt

Be Supported, Critique

2776713

Jonathan Frederick

Observer
SciCycle

Jonathan Frederick

Observer
SciCycle
I think the theme that I keep coming back to is this idea of layers. I keep thinking about that. How there's just a lot to unpack with the ambition of this event on top of the ambition of the event itself on top of the historical cultural context of where it was. So it was really cool. And where I'd start though is actually just thinking about science festivals in general and public science, because as I was coming in this late driving into town, I was just flipping through radio stations and being reminded when you're in a big city, you get a lot of radio station options, while I'm thinking about this big festival event I'm going to, and everything on the radio was about the Atlanta Falcons because they had a home football game and then I parked and rode the train in and it's packed with people wearing Falcons jerseys. And I'm just reminded about how in big metropolitan areas, how much competition there is for people's time and attention. And I know the Atlanta Streets Alive thing is a big deal. But I would be surprised how many people on this train had any idea that was going on. And then to get out into the neighborhood and see it start to set up, was really, really cool and exciting from my perspective. And then I was really interested to meet Justin knowing what his research and expertise was in. So just the setup of it and the ambition of it, was really, really intriguing and compelling to me.
SciCycle
Jonathan Frederick

Connect Cultures, Layered

2776716

Jonathan Frederick

Observer
SciCycle

Jonathan Frederick

Observer
SciCycle
So one of the things we've noticed, for the people who may listen to this later, I work in North Carolina and I work on a statewide dispersed model of a science festival. I'm not even sure if we can actually be called a science festival, but we'd call ourselves that and Ben lets us do that. But we play a lot around with the space of bringing science content into non-science events and spaces and trying to build meaningful partnerships. So I was really curious to see this and how it played out. And one thing we've learned from our experience sometimes our presence can be a little bit jarring in that you're at for example, Northeastern North Carolina, there's something called The Potato Festival. And I thought there was some natural tie to sweet potatoes and there's no historic... They wanted to sell French fries. So they created this potato festival. So we hadn't done a lot of homework about what this event was. We just knew it was a big event. It's like a giant street carnival there's rides, there's vendors. And we're like, "Is it cool if we bring some science content?" So we had like three tenths of scientists come out to lead hands on activities. And we noticed right away that as people were walking up to it, it was just out of place. They were looking at it like a local realtor who's talking to them about how they can buy houses in the area and getting a business car. The next place is like a juice station. They can get a Turkey leg and then it's like, "Hey, do you want to learn about the exoskeletons of bugs?" And like, "What? Why do I want to do that?" So we learned that we needed to have some buffer stations or change the style of interactions because it felt out of place and it wasn't even customized to the event itself or to the people that would be at the event. There's one thing I would say that I do want to separate from the actual what was happening at these specific stations. But going along the route that Justin and I walked, and we walked the whole thing, it seemed like an entirely appropriate style of thing to happen at this big cycling event. So all the SciCycle stuff, the branding was on point, the fact that it was a place for people to hop off their bikes and do something hands-on or interact or look around, all seemed to fit really well with the overall vibe of the event itself, which is casual and informal and family friendly. So that's what I meant about how it was woven in. It didn't feel forced. It hit the right tone. And then some of the booths, the one that stood out that Justin and I, we've talked about a few times, there was one, a mechanical engineering group, a math group up near Hank Aaron Boulevard, I think was doing an activity that was right... The theme was about wheels and how important it is this things to be round. So like the activity itself was really appropriate for the style of event that the people who were attending it were expecting to see. So that's more what I meant about how well it's integrated into the overall event, this scavenger hunt felt. And I got to eat ice cream, which was good too at a science station.
SciCycle
Jonathan Frederick

Reframe Science, Tone

2776718

Sarah Peterson

Team Leader
SciCycle

Sarah Peterson

Team Leader
SciCycle
it turns out, that's a huge struggle for them too. So I guess part of what I am really interested in trying to pull apart, as this is a learning experience, is this tension between being an organization that can think globally and curate something that is really well integrated because we can think on that global scale. But at the same time, really trying to dig deep into the community and get people excited and motivated to come out and think with us about how to participate in that. So that it really does strike both of those
SciCycle
Sarah Peterson

Connect Cultures, Partnership

2776719

Kellie Vinal

Team Leader
SciCycle

Kellie Vinal

Team Leader
SciCycle
I reached out to all these different groups. And there were a lot of people that either wouldn't respond. And I felt very sensitive as far as like, "Hey, I'm a stranger, can you do a favor for me?" I'm trying to build this relationship. And I felt excited at the fact that at least coming out of this, we developed a lot of relationships that I think we can build meaningfully and work on something together in the future.
SciCycle
Kellie Vinal

Be Supported, Sustain

2776720

Sarah Peterson

Team Leader
SciCycle

Sarah Peterson

Team Leader
SciCycle
we constantly just feel like we're always asking people, we want to highlight the science of these organizations. We want the community to know that this is what's happening in their backyard. But what that means is that we asked them to come do stuff. And it always feels... And while what we're trying to do is call attention to the work they do, but that requires them to come out on a Sunday and set up a booth. And we offered to pay for people's materials. Like we tried to make it as easy as possible, but you still have to find people who are willing to stand in 98 degrees on the street, in the middle of the afternoon, on their Sunday. And it just is always this hard thing of, how do you make that sell? How do you get people excited to do that? And to not just constantly... I just feel like sometimes we constantly come up against this thing of feeling like we're always asking people to do things, even though what we're asking them to do is get before 50,000 people so that people can know that this is happening. But it is that tenuous balance always of feeling like we're asking something of them and we know that people are just so, so busy.
SciCycle
Sarah Peterson

Transform the Team, Generosity

2776721

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
I wonder if there might be a way to build those connections, I think if there's a way to team up with organizations and see ways to make this something that's usually beneficial. So it's not like we're just volunteering and giving a bit of time to this event, but are there certain partnerships that can be built that can extend beyond particular events, and is beneficial to them? Maybe it's probably about just figuring out, particularly in a neighborhood where the resources aren't as bountiful and people are stressing in terms of capital, resources, time, energy. I think about ways that maybe partnerships can be made, it's usually beneficial so the people don't feel like, "I'm going out and giving out my time on a Sunday, when I could be at church. Or I could be doing something else with my family." Where they feel like, "No, I'm doing this because I'm getting from it as well, I'm not just volunteering and get getting more side effects of doing this, but I'm helping to advance my organization, or my classroom or something like that, in some way." Maybe that could mitigate that feeling, "I'm always asking people to do something." But in fact we can just build a relationship and go from there.
SciCycle
Justin Hosbey

Connect Cultures, Trust

2776723

Jonathan Frederick

Observer
SciCycle

Jonathan Frederick

Observer
SciCycle
Well, two things I would say that I've learned along the way through some fits and starts is always when chatting with people, and if they're open and interested as you're wrapping up the conversation and setting up a time to talk more, it's always ask, "Who else should be a part of the conversation?" And let them think a little bit about what other entity or group just like Justin was doing, who would be interested. And then see if they're willing to make that introduction. Because a lot of times I'm not the right person to go into a community and start trying to reach out, but finding people who are willing to be a part of it is great. And then the other thing that the whole term of "reaching out" is loaded. Like I noticed, and I fall guilty of this. When I say I talked to someone, I'm mind typing with my fingers, which means I emailed them. And did I email them? Did I show up? Did I find a time that was convenient for them? And again, you probably did all this, but I think it's important to think about, and to document that building those relationships, there's a lot of shiny objects that get dropped into different places and then they disappear and go away. So sometimes thinking about how much you can actually show up and show up in person, which I think the currency of in-person has gone up as much as the currency of digital and perhaps even more so. So I think getting into the right meetings and thinking about the different neighborhoods, communities, community leaders, stakeholders, organizations, non-traditional beyond the cultural institutions, like informal learning places, but certainly your churches and community centers are big. So thinking through some of those places and finding those connectors, is really key. And I'm probably not saying that anything you don't know, it's just who goes to bandwidth? Because you try it with one and then get pulled away on 17 other projects and initiatives. So being really intentional and committing to it, is key.
SciCycle
Jonathan Frederick

Take Action, Practice

2776724

Jonathan Frederick

Observer
SciCycle

Jonathan Frederick

Observer
SciCycle
I think the other layer here is the whole thing with, it sounds to me, and just because I'm the outsider. So tell me to shut up, is the whole issue of gentrification with that part of Atlanta. And so the Streets Alive event coming there's an undercurrent to all of that, that you're tangentially just swept up in a little bit, with this event. So even if you were doing some of that, if you met a few eye-rolls or some guarded folks, I think that would make a lot of sense from their perspectives. So you have to... You were thinking about that too, but I do think it's important to maybe discuss a little bit of that for this effort
SciCycle
Jonathan Frederick

Connect Cultures, Layered

2776727

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
I think my position on it was twofold in a way in terms of how I experienced the event because on the one hand I was an observer of it in an official capacity, but also that's the neighborhood where I grew up. I told Jonathan I worked at a place that was right there. I went to that [inaudible], so that was really my neighborhood. I think I have emotional ties to the areas where it goes beyond just my observations. When I pulled up to the event and I saw everything I thought about just how rapidly that corridor is gentrifying. And I thought about how, "Wow, this really can seem like a colonial event where there's these outsiders who are coming in and they block the entire Cascade Road. Even though there was a big turnout of people who were from the neighborhood, there was a lot of turnout for folks who are not from that part of town. And probably have never been to that part of town before who were there for the event. So I think that on the outside looking in, not knowing the event...outside of Atlanta, just the Streets Alive initiative itself. I think that the way it flat down in that neighborhood, as somebody who's from there it read to me like, "Wow, okay, they're gentrifying this neighborhood. It's like a pilot test for, "How do we make this street more safe?" Because now they're justifying Café Corridor because that intersection has been dangerous. I didn't even know it though, because I never heard anybody say that before. But apparently it's been dangerous for a long time and nothing's happened all these years and now would it be different by and Belt Line is right there. Now Street Alive comes and now you have this cycle Atlanta Fest. And because I'm outside the neighborhood, I'm not coming. So it can read like, "Oh my God, these are outsiders coming in and what are they doing here?" And that was my initial emotional response to the event.
SciCycle
Justin Hosbey

Take Action, Context First

2776732

Sarah Peterson

Team Leader
SciCycle

Sarah Peterson

Team Leader
SciCycle
It's a very complicated. It felt complicated obviously from the beginning., one of the things that struck us as we started looking at trying to think about organizations, we went through the math and really tried to look at all the businesses so that we could talk to the people at the businesses to see if they wanted to be included. We wanted to talk to people about the science and put science facts at the different restaurants. And then all of a sudden I was like, "It's Sunday." As I made a map and a list of the businesses that were on the route, 75% of the businesses are closed. Which I felt like, "Did anybody think about that?" Like you're not necessarily even benefiting the businesses that are there by choosing to do it on a Sunday versus a Saturday. And maybe that's more complicated with closing the road and whatnot, but I do think that there was just inherent... And obviously, this is a bigger conversation of which we, I feel like would always like to do our part, to participate in it in a way that is productive and while also being aware. It felt like the whole enterprise was itself complicated and we had to figure out how to be part of that. But I think also living in a city like Atlanta that's part of the way things happen. And we're really eager to figure out how to participate in the changing nature of what's happening in Atlanta. But to do so in a way that's a little bit more conscientious and we certainly were very aware of that as we got more and more involved.
SciCycle
Sarah Peterson

Connect Cultures, Layered

2776733

Sarah Peterson

Team Leader
SciCycle

Sarah Peterson

Team Leader
SciCycle
I think it's the layers that become complicated when we try to integrate an event. It feels like a problem sometimes with the festival also where we're like, we want to go and we really want to have a wide swath of geography of our giant city covered, but we have to find people who are engaged around the big city and who are excited to do this work so that we're not just slapping a thing into a place that wasn't already interested and engaged. We want it to evolve organically. And as you say, that takes time. But I do think that's definitely one of the challenges when you're bringing your thing into somebody else's events and the assumptions that you make about how they're doing their events can be complicated.
SciCycle
Sarah Peterson

Connect Cultures, Layered

2776738

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
I think part of the approach, particularly from anthropology and cultural anthro, and so it's always... I know that for science and big science, the idea is to scale up. How do you scale this up. I think for us, we like to scale down a bit and think about, "Okay, on the level of the neighborhood, on the level of the community, I didn't think about institutions that are meaningful to a wide variety of people that live in these neighborhoods. So I think for example, you have to figure out what your approach will be to understanding what the community is and what the politics are in the neighborhood. I think if you go to churches, for example, you'll get one perspective from going to different churches. If you go to different public schools, for example, the different perspectives on what the neighborhood is and what it means, what the limits are of that neighborhood. But I think generally it's just the way to tap into a neighborhood or community is a slow process and it only happens with the same engagement. There's no checklist on best practices, there's no real easy way to do it. But I will say that by putting in that time with particular neighborhoods and institutions within neighborhoods that I trusted within those neighborhoods, it pays [inaudible] dividends for you when it's time for a big event like this, because people will want to come out and want to support. Because they know that you've been there for more than just a particular event. From my perspective, and do a research in neighborhoods events similar to this and being from this neighborhood, I think going through some of the key churches, maybe on Sunday and when they have the announcements part of church, just being there and talking to the congregation and saying, "I'm from this organization, they're doing X, Y, and Z, we'd love some input from the community. If you want to talk to us [inaudible] and that can help keep the ball rolling. In that cliff neighborhood churches will be central to doing that. But I think, figure out what the solutions are trusted and valued by the people who lived there. And then sourcing those to figure out, who are your key people, people who be like " Center people for you to do your work into... We've got the other folks and bring people in together to the particular event.
SciCycle
Justin Hosbey

Take Action, Practice

2776739

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
I would probably go and figure out what are the times and places of any kind of community organization that meets like at a community center, if it's group of elders in the neighborhood, if it's some bingo players, if it's a church that has something recreational for kids to do, I'd figure out, "Okay, what institutions are within the neighborhood first?" And then just go visit and show up. So for example, doing research in New Orleans after hurricane Katrina, it was really about going to churches and meeting people in church. And then from there snowballing it to, "Okay, now I met you at church. So now I'm going to get an invitation over to your home for dinner or something or a barbecue." And it just rolls into that. That's how we do our work. It's network-based, but you create a purposive sample of this. That means, you're trying to go to a particular place trying to find 10 people. And then from there, it becomes a snowball sample of, "Do you know someone who you think would be good to bring into this program or talk to about the particular topic."
SciCycle
Justin Hosbey

Take Action, Practice

2776740

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
How do you know that someone's really the right person to be speaking to and not just the person that happens to be willing to speak or lonely? Well, I think that's a cool strategy because I think that when you come into a new place, the person that most likely would talk to a stranger is the person that's more gregarious and that's more outgoing naturally. So I think that keeping that in mind, knowing that, "Okay, this may just be the one person that nobody wants to talk to. That's why they're so willing to talk to me." But also just talking to that person and seeing their personality and seeing what they say about the neighborhood, how they feel about the neighborhood, how they [inaudible] back into the neighborhood. And then I think that's how I come to turn up, is this just an outsider or an insider? Based off of their connections, the depth of their experience within the neighborhood, and also how they feel about their neighborhood, because folks who are passionate about their neighborhood, those are the ones who I really want to talk to. Those are the ones that have the memory of the neighborhood. Keeps a memory of wherever they are, and they can give you the insights into who the key players also. The ones who are really passionate about, "I'm from this neighborhood. I'm from here, I love this area." The whole respect cat cable, for example, I think those are key people that can be reached out to. And you're going to say, "How can an event like this work in this particular neighborhood?" Or, "How do we align our aim with your aim?" It's like this is the best event possible.
SciCycle
Justin Hosbey

Join Communities, Inside Outside

2776745

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
When you first are asking you start to realize that you're going to be demanding so that you will asking somebody for a chunk of their time and for their attention and for them to build something of a trusting relationship with you. What is important to you in going into that relationship? I think Being honest and just being upfront about the fact that I am an academic and this is helping me to get my dissertation and this is actually helping my career. It's helping me financially doing this project. So I can't act as if it's just for the love of the research topic. And of course I'm passionate about the issue, but also this helps me... This is my job, my career. So I think being honest about that and thinking about what my goals and aims were and trying to make their relationships feel as least exploitative as possible. That's what I just try to do. Because I know there's an imbalance in terms of resources from off the top. I just try my best to mitigate that by just being honest about it and also just doing what I say I'm going to do for people being on time and showing up in those key ways, and having that face time with them. I think that's really the only way because people have to decide whether they want to trust you or not. And I think they can only decide that after getting to know who you are and say, if you're consistent and you show up and you're honest, I think that lets people start trusting you and then they want to support you from that point forward. That's been my experience. I love how these conversations tend to go. They get deep and thoughtful and often times some of the answers as you get deeper, start to sound very straightforward. Show up on time. That's thinking that actually... I think behind that is a humility in a sense of your place in the relationship. I agree with you, Ben. That's why I do it.
SciCycle
Justin Hosbey

Connect Cultures, Trust

2776746

Sarah Peterson

Team Leader
SciCycle

Sarah Peterson

Team Leader
SciCycle
think a little bit more about what's already happening and what are the ways that we can amplify what's already happening instead into what's already happening, as opposed to thinking more about, "How can we help you meet the next goal?" But rather thinking on a longer timescale, how can we help you do what you're doing next month, as a way to develop the partnership and the trust, and an understanding how you operate on a day-to-day basis or how you are readier during your public events or your family science nights or whatever to integrate there before moving to the next piece which is not necessarily the way that I had... It's certainly the way we... I come to understand how people are doing their work, but I don't necessarily try immediately to think about how to support them in the immediate future, but rather how to help them move to the next phase. And I think part of what I'm pulling away from this conversation that's really, really useful is how can I help you do the next thing that you already have on your calendar? And how can I make that easier for you as we develop this relationship? Before we try to turn that into something that's much bigger
SciCycle
Sarah Peterson

Be Supported, Scaling

2776747

Sarah Peterson

Team Leader
SciCycle

Sarah Peterson

Team Leader
SciCycle
So I think in some ways, success is just figuring out how to have a real moment of engagement with a new organization or a new partner, with a new institution that feels meaningful. That feels like it serves their mission, which thereby serves our mission and that it feels like it's a relationship that means something. And that then potentially, has room for growth. And then sometimes I feel like those things feel so small and we have goals and as success markers and this is something we're all obviously struggling with too. It's like when you run a festival that reaches 60,000 people, it sometimes feels like not as meaningful to say that you had a really great several long hour event with 10 families. But I also think that, it's doing a little bit of different work.
SciCycle
Sarah Peterson

Be Supported, Success

2776752

Justin Hosbey

Observer
SciCycle

Justin Hosbey

Observer
SciCycle
I really enjoyed seeing some of the people that I knew were from that neighborhood come out and experience Cascade Road in a different way. And it was good to see some of the families come out and have some leisure time and be able to interact with their neighborhood in a way that like I said, at the beginning of the call that they don't normally get the chance too, because its such a busy thoroughfare. And also because it's a place where between the grind of going to work, going to school X, Y, and Z, you never stop to think, "Okay, how beautiful is this neighborhood in this street?" And the history that's on this street is so important to black Atlanta as well. So for me, I always respect... Like the hashtag says respect, cascade. And you think about, it's a very strong community there that is under assault in some ways, but also was very strong and has lots of resources that are there. And I think in many ways, if partners could look at those neighborhoods like that and think about, "Okay, what are the strengths of this neighborhood and how can we build upon those particular strengths that exist here and then rather than figuring out, "Okay, what's lacking here? How do we meet that lack?" But more so how to we be with working here and how can we contribute the most working here? I think that'd be a cool way to think about different initiatives in this particular neighborhood and similar ones like it.
SciCycle
Justin Hosbey

Take Action, Participate

2776753

Jeanne Garbarino

Observer
Science Haven

Jeanne Garbarino

Observer
Science Haven
I think the way that the Science Haven table operated, it was very fluid in terms of the space that it occupied and how the volunteers were like sitting on the floor with the kids and it was inviting, and it wasn't like just a bunch of scientists sitting behind the table making it seem like there was an awesome them and there was certainly a lot of interaction, a lot of moving around, a lot of getting comfortable with the kids, which was really cool to see. So I don't think that the table stuck out in any way, in terms of the theme and the overall atmosphere of the festival itself.
Science Haven
Jeanne Garbarino

Reframe Science, Tone

2776758

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
the families and the young people interacted in a really positive way. I think the step further to that though is justice. You could react in a positive way, you could have great engagement, it could be fun, I did science I learned something new but there is this sentiment and I just share it personally as a black woman who was a black child of being able to see and experience things and look across the table and say wow, that person looks like me and is doing science, or wow, that person looks like me and knows all these things. There's more of a I can do that, I can do this, I can be this when you're able to see people who look like you.
Science Haven
Kalisha Dessources

Make it Personal, Whole Person

2776763

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
The science that was happening behind that table was really cool and there were a lot of complex concepts behind it, but it was not rocket science, not to say it in a cliche way. It was thinking through density, thinking through molecular stuff, this is like middle school level science that folks that are familiar with. You don't have to be getting your PhD in neuroscience or biology to be able to engage in this way, right? So it could be folks from the [inaudible] department, the sociology department. It could be folks from across the university who could still engage with young people in this way, and there are a lot of people in sort of the social sciences that care about equity and inclusion, and a big piece of that is equity and inclusion of people of color in STEM and in tech because we know that that yield different educational opportunities, different job opportunities that eventually address some of the economic disparities that communities of color face.
Science Haven
Kalisha Dessources

Make it Personal, Whole Person

2776764

Ben Wiehe

Science Haven

Ben Wiehe

Science Haven
something like what you've been working on would have actually the greatest impact on those who are involved in sorting out how to engage with the community that they live in, that they found themselves living in as a as a graduate student. I mean, I think that takes a certain level of humility to understand that, that the learning and outreach isn't for the audience, it's for those that are conducting the outreach.
Science Haven
Ben Wiehe

Transform the Team, Transform Team

2776766

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
the emphasis on relationship building was first and foremost, because we have to have relationship between the graduate students and the neighborhood leaders to have repeated ways of getting out to the community in a real and genuine way. So it's more so just like teaching graduate students that they need to be thinking about outreach in a way that's not just, I'm going to take a Saturday afternoon go in front of my laboratories, my laboratories like lobby area and do some activities with kids who came here with their parents who are also professors or scientists or something like that. So it was sort of shifting the way that we think about outreach overall,
Science Haven
Richard Crouse

Be Supported, Success

2776767

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
as soon as people hear you say you're from Yale, it's an immediate off switch almost, people don't want to hear what you have to say, which I'm not trying to say that isn't like what was me, but it's just knowing your audience and not obscuring things but meeting people where they are and knowing that to get the most out of the things, the really cool things that you have to do interact with them with, that you may not want to talk about your pedigree coming from, I'm a graduate student at this prestigious institution, because that's not who we are at that event. I'm just a neighbor that happens to have a table with some slime.
Science Haven
Richard Crouse

Make it Personal, Institutional Baggage

2776768

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
I don't need to get too defensive about it, but I've been thinking about this stuff for a long time and it bums me out that we are having to knock on doors for departments to do stuff like this, and that, even though it gets written up in science strategies from Yale, but they really care about science average in the community, I'm just not necessarily seeing it at the level that I think might be the most interesting and impactful, but it's all about bringing students onto Yale's campus to see exactly how cool and cutting edge stuff is. But it's not like, "Hey, Yale's actually situated in New Haven." It's not the other way around.
Science Haven
Richard Crouse

Be Supported, Leadership

2776769

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
So just to center community in this piece. I think there is a perception and I think it's important to know that Yale is "bad." I heard to both Dottie Green and then another mom kind of reflect on, I think another organizer reflects on New Haven's relationship with Yale and it came about not in thinking about Science Haven and their park there, they were just talking about this other community, about the upcoming mayoral election, about politics and really this idea of like, literally, which mayoral candidate is here for Yale, and which one is here for the community? So there is this tension that I know, Rick, you know, I know, I know, I know, I feel. I at least feel it when I go out into the community to do research or to engage in any way, but I say that to say there was still such a warm invitation towards Rick and his volunteers and the Science Haven space at this event. So I think that just speaks a lot to the relationship building. So I want to name both, that there is this tension with Yale, but what success looks like when you're intentional about building strong relationships.
Science Haven
Kalisha Dessources

Reframe Science, Institutional Baggage

2776771

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
you need to understand, yes, access and inclusion in STEM and in the tech field is a barrier that communities of color face, but it's also like within and embedded within so many other barriers that intersect each other. So it's almost like the best way I could explain it, is as somebody who was working in government, was doing a policy portfolio around advancing equity and outcomes for women and girls of color, working on a number of different issues, from criminal and juvenile justice reform to other education related issues, like exclusionary school discipline, like how black and brown kids are being suspended and expelled at disproportionate rates, to prison pipeline, to other educational barriers that they face. It is truthfully hard to think about their access and inclusion into science and what we're including in the classroom in terms of science, access and inclusion, when there are so many other just baseline when you think of like a hierarchy of needs. So many other baseline structural inequalities that are happening. So for me having that lens when I walked in from the moment, and I was kind of thinking about how I was going to go into Saturday, did I have to put on some special science lens or science hat? I said, "No, just go in as the researcher, as the ethnographer, as the sociologists that you are." That gravitated me towards just thinking about the community first, before I was even thinking about how folks would touch upon science that day, I was just looking at the neighborhood looking at, how folks were interacting with the fire department officials that were there, looking at what moms were talking about, were they talking about doctor's appointments? Were they talking about having to buy school supplies? Looking at the housing, the government assisted housing that was right across the street from the middle school. Looking at all of these other pieces that made this community what it was because you if you're going to understand how these folks, how kids, how families are interacting and engaging with science, or are included or excluded from science, you need to understand the context of all of these other systems and systemic barriers that they face on a day to day.
Science Haven
Kalisha Dessources

Take Action, Context First

2776772

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
having some kids play with slime is not going to fix a pipeline program or pipeline problem, or it's not going to increase, just by increasing exposure to STEM is not going to be solving any intricate and multifaceted problems, and I never thought that it would. I think that maybe this isn't an idea for a springboard, for how best to get... Like for instance, one of the main drivers of Science Haven was that I saw that all these graduate students that are from largely privileged backgrounds, are living in a neighborhood that is extremely secluded away from everyone else in New Haven, and it's just basically for Yale students. I was really bummed out about that and I was like, "Wow, these people aren't experiencing New Haven for what it is truly, they're just from one Yale bubble to another Yale bubble that's separated by New Haven." Which is like some sort of some sort of tunnel they have to go through to get to their job, and I think that's extremely problematic, because there's such a wealth of experiences that would be formative for them to better ground themselves and be able to use their privilege later on once they are continuing to earn more money, become more politically influential and things like that and they're not actually seeing New Haven residents for what they are and realizing that they are neighbors and that they're friends and just because they don't have a Yale ID hanging from their neck or from their belt loop doesn't mean that they're not supposed to interact with them. I am not really good at articulating these sort of ideas, but this is the sort of feelings that were bubbling up when I was thinking about this stuff, and it's not that I think that a VR headset is going to like, it's going to break down all the systemic barriers. Like, "Oh, this kid, he had a chance to see a VR headset and then he just loved science and became the next NASA director." But there's more to it to where I think that working together with people that have a lot more experience with this kid could help you know make this more of like a neighborhood development and leadership program, and like honestly just like soul searching for graduate students who are extremely privileged to be able to be paid to go to graduate school, and to do research to get a PhD, to where they could be interacting their community in a much more serious and important way for all society and not for what they get to put on their CV.
Science Haven
Richard Crouse

Be Supported, Success

2776773

Jeanne Garbarino

Observer
Science Haven

Jeanne Garbarino

Observer
Science Haven
if there's an outcome or recommendation that we can glean from those experience is, if you want to do genuine community engagement, ditch STEM altogether and just find ways to participate in the process of the community itself.
Science Haven
Jeanne Garbarino

Take Action, Practice

2776775

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
So the main focus is not in a lot of these events, actually, especially with this street organizer has not been, let's see what really fancy and cool science activities we can do, but more so how can we help enable the sort of activities that you know that the community that you live in can benefit from, how can we help enable those and also partner if we think it's appropriate to have science activities there?
Science Haven
Richard Crouse

Join Communities, Institutional Aside

2776778

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
I think it goes back to sort of just narratives and dialogue in the field of just social justice and community change in general around this savior mentality of how much can I go in and really just change or impact the community? I think especially how much can I do so as an outsider of that community, and there are so many different levels to what it means to be an insider or an outsider of a community, right? I think you can in many ways, be bold, you can be somewhere on that continuum. So I know for myself even though I looked more like the people in the room as a black woman, I was not from the Dwight neighborhood or Dwight community like Rick was, for example. So it's a lot about thinking about how much the change has to come from within, how much is that nexus of control really, in that organizing body of black women in the Dwight community who for the past decade has been pulling together these events, have been doing work in the community, and how much can actually be impacted by a Yale or whatever organization, or even a really great community or a really great outside activist who has just good goals and intentions in mind,
Science Haven
Kalisha Dessources

Join Communities, Inside Outside

2776779

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
I mean that to say that you come into a setting with your own sort of perceptions with your own background, how you think about certain things, you come in with a ton, a ton, a ton of assumptions. So I think as an ethnographer, as a sociologist, it's about being mindful, as you're stepping in about turning off those assumptions and listening, and truly just listening to what people are saying, to what people are saying that are similar, to what people are saying that are different. So I think oftentimes it becomes rendering exactly what you're hearing from the people that are there, and I think the important thing to know is, it is not always going to be what you think you should hear or what you even want to hear it, it's usually going to be something that's just organic to that community.
Science Haven
Kalisha Dessources

Take Action, Practice

2776782

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
what if we said Saturday was so successful that we want to know next fall, go to a fall festival, similar fall festivals around the country and have volunteers come in and bring science to the community. So I think that the biggest takeaway for me is that every time there has to be sort of these parallel strategies. So it is sort of logistics of like, let's get science out there, let's get the volunteers out there, let's get the material out there. But, I a big question for me was how much of the success of Saturday was just based off of setting up that table and the volunteers and the science, and how much was based off of the relationship between Richard and then the community and the relationship and strength of the community itself? That is not necessarily going to be the experience in any place that you go into. So equally, if not more when I think about hierarchy of need again, I think below as the foundation of even coming in with science, it's really that piece of just what sort of just training around cultural competency and around entering communities are folks getting what sort of tips and tactics are there around relationship building? How does outreach look like to become a part of an event? How does relationship building with event organizers look like? Those pieces seem extraordinarily important, it was the reason when me and Jeanne were standing on the line of then 70 somewhat people outside and tried to sneak through the door, and we're very abruptly stopped by Dottie Green, and then we just gave Richard's name and she was like, "Go ahead, go in" with a huge smile. That can look very different, that could look like, I'm with Jim and no one knows who Jim is. So those pieces are really important, and so that's just something I really think about because I think oftentimes, when we think about taking something good and scaling it, we miss something, and that's why the scaling doesn't happen in the right way. So I would hate to see sort of strategy around science outreach take off, without clear strategy around sort of cultural competency and Jamie said, cultural humility and really this piece around building relationships and entering places as "outsider" in the right way.
Science Haven
Kalisha Dessources

Be Supported, Scaling

2776783

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
how do you not just be a flash in the pan? I don't know. I think you do that through organic relationship building, but I don't think that the goal is to be, maybe your goal is not to be a flash in the pan, but your goal certainly isn't to be within that community in the same way. At least that would be the case for me. So me moving into a Dwight community I think it would be a building relationship, but those relationships are going to be different than Dottie's relationship with the 80 year old woman and I should never expect it to be the same. So I think it's a little bit of balance, not wanting to be just as quick in and out peace, but also realizing that it takes work to be part of a community. It takes that time, it takes not only relationship building, but experiencing common experiences together. I think this happens a lot too often in research, where folks on the outside, where researchers go in and they think that six months of relationship building is going to make you this ingrained part of the fabric of a community and it's not, and I think recognizing that and being okay with that is good because I think someone like a Dottie can look at somebody like Rick and say, "You are part of this community in this way." With knowing that it's like you weren't with us 20, 30 years ago when X, Y and Z was happening. So I think it's being realistic about how to what extent you will fit in within the community and being okay. I think sometimes it's pitched as the goal is to become an insider. I never think that the goal should be to become an insider. The goal should to be, to build a relationship as an outsider.
Science Haven
Kalisha Dessources

Join Communities, Inside Outside

2776786

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
This certainly didn't happen overnight. So I've been working with Dwight for the last couple of years and I've actually seen specifically my relationship with Dottie become stronger and stronger as I've been more and more consistent. As like, she's seen me around these events, she actually knows that I actually care about the community because I live here and because I have an interest as well with science, and I think that's right. If I came in wanting to be an insider trying to be buddy, buddy, always trying to bring science activities to every single thing that Dwight was doing, then it would have felt a little forced, it would have been very clear to someone as sharp as Dottie that it's more some sort of ulterior motives as opposed to me being willing to just come and pick up trash and come to the meetings regularly and listen to the neighborhood's upcoming events and issues and initiatives to where Dottie was actually, the woman who asked me during the summer, she said, "Hey, I've got a bunch of kids that are run around the neighborhood, and I think it'd be really cool to invite you guys over for a barbecue and just have some science activities have some hot dogs and stuff like that." She was the one that pitched that to me out of nowhere, and so this sort of relationship building, seeing me as an insider in at least some way, but not because I asked for it, or invited or told my neighbors like, "Hey, what if I came to your backyard with some science, what you think about that?" I think that that's something that I hadn't actually consciously thought through, but just tried to be intentional about not being overbearing, or having some sort of savior mindset and just showing up to meetings and saying, "Hey, we're here if you guys want us to come bring some events, and if not, I also just happen to live here, and I want to be involved in some way."
Science Haven
Richard Crouse

Take Action, Practice

2776787

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
Surveys often are that way to collect data on outcomes, I always think about whenever I'm administering a survey, I try and think very carefully about how I am as a survey complete, or how I am as a person completing a survey. A person who is giving off those outcomes that people are trying to collect. So I think that while they can be valuable in many ways, I think that they're limited, and I think, especially when we're talking about this, when we're talking about what is happening or what happened on Saturday, it is so much more than outcomes, it's so much about process and I think this goes back to everything we were saying around the relationship building piece, the cultural competency piece, how you have to build those parallel strategies. If you are building those parallel strategies, then it's just not about sort of the outcome of what was learned, or how did you engage with science, it is about the process of how this event came to be. So something like an interview with a Dottie Green, or a set of maybe even like three or four qualitative questions that you could ask a subgroup of students or parents leaving the event. I think that is some of the data that should go hand in hand with some of those outcome metrics.
Science Haven
Kalisha Dessources

Be Supported, Success

2776788

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
those who are facing the obstacles or challenge are closest to the solution and know best the solution. So being somebody who feels like a little bit of an outsider to this science outreach field, in some ways, or in a lot of ways. So I guess the one thing that wasn't spoken about in this dialog was, and maybe it's because there's just knowledge of it beforehand, but it's a big problem that we're trying to solve for, it's how to get science out into communities and received by different communities. I think that I would approach that in centering the voices of those who are at the end of that solution. So the young people in the room who should have that access to sciences should be gaining knowledge of science. So I just think about how much as we think about like, what does this look like when it's scaled or expanded or replicate this outreach? I think a lot about not just thinking, just trying to listen to the voices of the young people and how they react to this sort of outreach or just more broadly like where... I don't know, Rick, if this happened to anywhere along your process, but have you ever sat in a room with kids from the Dwight community, or from the New Haven community and just ask broad questions about what are the best ways to engage you around science? Is it coming to a fall festival? Is it coming into your classroom? Is it doing something in the neighborhood? Really centering those voices because that's the solution that you're solving for.
Science Haven
Kalisha Dessources

Join Communities, Other Experts

2776790

Jeanne Garbarino

Observer
Science Haven

Jeanne Garbarino

Observer
Science Haven
I mean, I have a very small, quick vignette. I think being in that space reminded me a lot of my own childhood. So I did feel like an amazing amount of nostalgia when I was there. I grew up in the Bronx in a pretty under served, under resourced neighborhood, and I really could appreciate and my neighborhood was also the kind of neighborhood where all of the people knew each other. My mom would look out the window and see who was outside and then determined whether or not we were allowed to go outside because everybody who was there would have parented your children for you. I saw a lot of that in the Dwight community, and it kind of made me nostalgic and it made me miss home, miss my friends, miss my neighbors. So I don't know, I found that really moving, and I'm also saying this as someone who was completely an outsider to the Dwight community, I was like one of the only white women, just like walking around trying to be as small and unintrusive as possible. But it was clear I did not belong. So it was balancing this amazing the nostalgia especially when the woman broke out with a baton, and I was just thinking about how we used to have choreographed dance routines with batons in our courtyard of our buildings. I also sort of said, I was waiting for them to break out the double Dutch rope because I would have been right there doing that. So I don't know, I loved it. I thought it was a wonderful experience for me in terms of just making me remember being a little kid again.
Science Haven
Jeanne Garbarino

Make it Personal, Emotional

2776792

Kalisha Dessources

Observer
Science Haven

Kalisha Dessources

Observer
Science Haven
The moment that I reflected on the most on my time on Saturday was just a pull-aside conversation that I had with Dottie Green and realizing the many, many connections we had just around the work she's been doing for decades and work that I'm interested in researching and doing policy work around. It turns out that Dottie was a principal in several jails and correctional facilities across the state of Connecticut. So it's like the exact nexus of a lot of the research I do around the criminal juvenile justice system around the education system. So I just remember having that conversation with her wanting to connect with her afterwards, and then just spending a lot of time just reflecting on this conflict between who does sort of this broader scale programming and policy on the institutional level or on the national level, on the government level. I just thought a lot about how much of an expert somebody like a Dottie Green was, and all the time she has spent in jails and correctional facilities, and her time spent in middle and high schools and then as a principal within these facilities and how much she's an expert on the change that needs to happen, whether it's in education or whether it's in different systems reform, and just thinking about different rooms that I've been in with policymakers and in government where nobody has that expertise that Dottie has.
Science Haven
Kalisha Dessources

Join Communities, Other Experts

2776793

Richard Crouse

Team Leader
Science Haven

Richard Crouse

Team Leader
Science Haven
I think actually listening to Kalisha tell the story about how there was like 40 people lined up out the door, and they were kept out until they mentioned to Dottie that they're with me and with Science Haven, and that they were ushered in right away. Just the reflection, as I was hearing that today made me feel really rewarded for the fact that it's not just I have science activities and that's what they are for and that's really our only connection, but knowing that there seems to be something deeper with what we've been doing with Science Haven and the Dwight community to where someone that is intensely protective, and rightfully so over her community sees us as part of it and just willing to sort of light up her face and smile whenever she knows that someone's with us, made me feel really good and feel like maybe we're onto something with the way that we're trying to approach this project.
Science Haven
Richard Crouse

Connect Cultures, Show Up

2776809

Jeanne Garbarino

Observer

Jeanne Garbarino

Observer
All of this happened pre-pandemic, and I can't think of another time where this would be even more relevant than it was in that moment in time. I did not expect for that to be the case. Rick and I have chatted several times, even on our own outside of Science in Vivo after this and we touched on a lot of this event really, I thought, helped bring us together around these certain philosophies. I still think about the time I spent in that space as one of the best integrated sciency community engagement events that I've seen in a way that felt super culturally sensitive. And I think was hitting on all of the right points and bringing up all of the gaps that we've always known existed, but being able to articulate those specifically was really powerful and hearing how Dottie and the other women who were part of this community were sharing their views on things and just reflecting on what they had to say and then also thinking about that in our new context that we are experiencing in 2021, was very powerful.
Jeanne Garbarino

Be Supported, Critique

2778711

Justin Hosbey

Observer

Justin Hosbey

Observer
I think the experience for me I was really ... I listened to the interview in New Haven and in Atlanta I saw similar themes across both, and I didn't expect that. And I think that there was some really good cross-fertilization that could happen between those two conversations. So I just look forward to getting into there with those connections where I'm seeing how we can learn from each other and how those two events, I think can really learn from each other and try out some ways and move forward strategically with do it in community as these events happen.
Justin Hosbey

Be Supported, Critique

2779640

Richard Crouse

Team Leader

Richard Crouse

Team Leader
One thing that jumped out to me that I thought was really cool when listening to the Atlanta conversation was there was a part about discussing Clif bars and REI came in and it was talking about REI was an obstacle course. And I was like, "Wow, that sounds a really cool thing." But then the conversation was around this isn't reflective of the neighborhood or this store isn't here or something like that. And I may be misspeaking on that, but it was interesting because we had a previous year, a rock climbing wall at a similar event at Dwight whenever we were there for the fall festival, I believe. And I was like, "It's interesting because this is from the parks and rec department, which these kids are already super familiar with and they know these people because they bring in movies in the park in the summer as well." So I was just thinking of really similar amenities that we brought, but really being important by who in the community is bringing that in and how it's received.
Richard Crouse

Make it Personal, Whole Person

2780312

Jonathan Frederick

Observer

Jonathan Frederick

Observer
How complex these things are, how nuanced, and how much time it takes is something that I think is maybe given short shift from a planning perspective, from the science engagement folks side, but also from the philanthropic side. No one wants to hear, I think about a four-year thing to get to know people and then do a one-off whatever, when you don't want it to be a one-off. So that came up to me about how complex and how great it was that Rick, that you were there invested, and Sarah and company were there in Atlanta working through some of these partnerships
Jonathan Frederick

Connect Cultures, Layered

2781557

Justin Hosbey

Observer

Justin Hosbey

Observer
I think one thing across the two conversations I saw connection was that is tough to do, I guess in the mandate is to go into communities that are underserved and do this work of creating awareness and adding resources or capacity building within those neighborhoods. I think it's the way that I guess the time constraints on it undermines the mission in a sense, because I think what we've determined from Atlanta and New Haven is that to really build that capacity and do that work that I think people are earnestly trying to do with it, it takes a long time because these are structural things that have emerged over a long time. I think that so much pressure gets put on people who put on these events to do X, Y, Z, and A, B and C. And I think that oftentimes when it's like that, it's hard to grapple with the reality of the everyday politics of just building rapport with people, as you're trying to actually communicate with organizers and events and then integrate with another ongoing event. You're really integrating into that with Atlanta, for example. So that made it so much tougher to even do all of that. And it was a hope that I think the other organization would do some community building work that they didn't seem interested in doing that kind of work. So I think that it made me think about how these initiatives are structured and how, I guess maybe funding cycles or grant cycles are structured and how many ways the structure of the grant cycle and the accountability measures of the short, measurable time grant cycle that undermines the overall mission of building capacity in neighborhoods and communities. And I think that maybe, with recovery to think about it is just alternative approaches to I think nonprofits or philanthropy efforts or whatever that I think that oftentimes there's constraints of budget, the timeline, get it done. And I think that if there's a commitment to trying to wither away at the structural inequalities, that won't happen in the funding cycle and that it's going to have starts and stops. And I think that may be an overall approach to this work has to change on that level too.
Justin Hosbey

Be Supported, Sustain

2781559

Jeanne Garbarino

Observer

Jeanne Garbarino

Observer
what does success look like? Right? And when we are plugged into a super inflexible structure where we have to have X, Y, Z metrics, and it has to take place within this one or three year, whatever the funding cycle is, as you mentioned Justin, I think it's really hard for people to think about success as building capacity when capacity feels such an immeasurable entity. People just want metrics, they want numbers, they want graphs, and that's how you get your money to sustain your engagement work. And so we are pitted against what needs to be done just to survive. And I think that is highly, highly problematic.
Jeanne Garbarino

Be Supported, Success

2781563

Sarah Peterson

Team Leader

Sarah Peterson

Team Leader
I do think that this question of language, we started with meaningful and we talk about success. the idea of impact, right? I struggle so much with figuring out capacity building, but what's the capacity. And I just feel the language itself gets me tripped up and it needs to be the way in which we tell the story, right? Ultimately you need to have the language to tell the story to do the work. And sometimes I feel the language fails me and we just haven't quite figured out the right language to use to make these things make sense outside of our hearts. That feels so much what I felt like actually driving the other day. I was reflecting after listening to y'all's conversation in Atlanta and I was like, "Wow, what did success really look like? And what would success even look like for us?" I mean, let's just say that every single kid that came to one of these booths now became a scientist. That's not realistic, and that's also not what we're even shooting for, right? We're just trying to get people interested in science and liking it. And in my case, when I really distill what it is, why I'm doing what I'm doing, it's because I want to make Yale be less shitty and certainly even better. And that doesn't necessarily mean make every single kid in Dwight, a doctor or scientist, engineer, but it's more so just enrich their lives and the way that which they should be getting already from having Yale in their backyard. And there's no 200-year plan for how to make things more equitable... At least that I have mapped out or seen mapped out. And that's why I think that I have real difficulty with these metrics of success for do I have to, does it really mean that I did a good job if I hit 100 students versus 1000 students? Do I have to increase their math scores? Do I have to have a pre and post survey to tell them that, "Oh, they have two more science facts in their head now." But there is this gut feeling when you see a kid run up to you and remember you from last time and say, "Oh, what are we doing today?" And I don't think that any of our activities are necessarily going to be these eureka epiphany moments for any kid necessarily, but it's a layering of just more resources and capacity building and what you said as well. They get a chance to play with slime or they get a chance to learn about how their muscles turn a bike, but they also get a chance to be in a nice green space and have access to food and housing security and stuff like that. So I have no idea how to actually put it in the grant, because if you write that in the grant, they're just like, "What is this person saying?" Because also if you try to communicate to that somebody, especially who hasn't done this work, or hasn't put a lot of thought into it necessarily, it's tough to even articulate that in words,
Sarah Peterson

Be Supported, Success

2781567

Ben Wiehe

Ben Wiehe

I can't help but point out that Rick's approach has been amorphous from the beginning. And I think that's something I really appreciated. And I remember reading his ... We had a competitive application process to decide on sites. Rick's proposals was like, "We have no idea what we're going to do, but we're going to go to this many meetings one at a time." And I was like, "That sounds really interesting to me. That's process over product." I mean, you really did come at this without a predetermined sense of like, "Well, we're going to have to have this event on that." I remember having conversations with you and this is, I'm now influencing the conversation a little bit, but nothing's objective anyways. So you received funding to participate for doing the project. And it was just a set amount for every site. And you were like, "Well, I'm having trouble spending this money." I remember having a conversation with you where I was like, "Well, you can buy pizza." And you're like, "Really?" I'm like, "Yeah, you can buy food. Or if somebody needs something, bring pizza to the next community meeting you go to or whatever people are eating." And I don't know. There's something that I've found. It's funny to me that you're still struggling with the fact that it's amorphous, but to me in a weird way, maybe that is actually a great strength.
Ben Wiehe

Take Action, Practice

2781568

Sarah Peterson

Team Leader

Sarah Peterson

Team Leader
I remember feeling it was just such an opportunity to think so differently about the way we construct those projects. And I remember feeling really uncomfortable and unsettling to us to try just being able to set it up that way. And I think that's one of these complicated things about the STEM piece of it, right? The STEM itself is supposed to be so data-driven and clear. And so then trying to put a bunch of people who have been trained to think in this very, data-driven way into a context that is itself so amorphous, I think the tension's really uncomfortable.
Sarah Peterson

Transform the Team, Growth

2781571

Jonathan Frederick

Observer

Jonathan Frederick

Observer
I was in a meeting where we realized that the stakeholders in our group, they didn't agree and when we were two years in and we just found out that some people thought that we needed hard numbers and we needed a pipeline and convert everyone to scientist like Rick was saying. And other people were like, "If I go to a music festival, I don't go in thinking I'm going to have to learn how to be a musician. I don't go to an art museum and I think, Oh no, I gotta be an artist." He's like, "It's only science educators who put all this pressure on themselves to raise scientists." And he was being a little bit facetious, but his point stuck with me. And so I think some of this tension about one-offs, short-term engagements, some of those matter, some of the most important events of our lives are one-offs. There are things that happened once.
Jonathan Frederick

Reframe Science, Brief Encounter

2781572

Jeanne Garbarino

Observer

Jeanne Garbarino

Observer
I think scaling is a good thing, and I think it's totally possible, but I don't think individual things should scale to infinite numbers of people. Right? I think when we think of scaling and in the context of this type of engagement work, I sometimes think it's scaling to the point where here's the basic infrastructure or blueprint of what I did in my community. Take this and tailor it to your community. And keep it tiny, always keep it tiny. And I think that's, for me, how scaling would be most effective in this work.
Jeanne Garbarino

Be Supported, Scaling

2781575

Sarah Peterson

Team Leader

Sarah Peterson

Team Leader
how do you create a toolkit that's mostly about values, right? That's what's being passed on, I think in many ways. It's these are the principles and I think it goes back to meaningful, right? If I can articulate what the values were that drove my decision-making, then those can be concrete, but in such a way that they become a scaffolding for people to fill in in the circumstances, right? Because the other piece about the partnerships in ... Communities are different and you're going to have, if you're trying to meet people where they are and to build from the ground up, that ground is different. So I think and I'm not sure what that would look like but to think about how you might create a toolkit that is values driven as opposed to logistics or content or any of the other things that we would think of as being primarily in a toolkit of that nature.
Sarah Peterson

Be Supported, Success

2781577

Justin Hosbey

Observer

Justin Hosbey

Observer
I think that for me, it's about triangulation of different things. And I wonder if maybe in efforts to scale up if there could be some strategic and creative triangulation of different modes of evaluation and measurement, so that on some level, I think that it's hard to measure community impact. And I think that, like you said Sarah, what were the values that you set for yourself in doing this project? And if those values were I'm going to do no harm while I'm here, I want to leave something that they can hold onto afterwards and I'm going to follow up with them to extend the relationship beyond this one event. And those are the core values then I think that you can build something around that. I think that it's tough to grapple with scale when I think that so many of these things are so specific to a certain geography, to certain histories
Justin Hosbey

Be Supported, Success

2781581

Sarah Peterson

Team Leader

Sarah Peterson

Team Leader
I felt you guys did a really amazing job of really articulating what the strengths were and then really talking about the weaknesses of it as they related really to the systemic things that we were trying to think about. So I really felt as I said at the beginning, it's one of those things where you, especially because it's been so long, because the world's so weird and as Jeannie said, so much of this now feels even more heavy and important. That really I think that having an outside observer and obviously Justin, you were the perfect unicorn person to have to be that person and I don't know how that managed to happen, but it certainly felt you were a unicorn and the way that you brought your perspective, but just really putting language to these things that we were really struggling with. And I think having that outside perspective, lets you have more of the conversation around those sorts of frameworks and systemic issues and ways in which the specifics could try to chip away at those systemic things differently or ... So I felt aside from your just being a special unicorn who could have those observations and Jonathan, you're hugely important to our organization and its history. So there's all that lovely bit of it. But also just having a third-party who's invested felt so special. I just feel so often you're getting your feedback from some random dad or grandpa or somebody's cousin or whatever. And so it was really nice to just have such a thoughtful, careful conversation that really touched on the highs and the lows in ways that felt super respectful and really, really, really helpful. [inaudible]
Sarah Peterson

Be Supported, Critique

2781583

Sarah Peterson

Team Leader

Sarah Peterson

Team Leader
so much of our professional development exists in conference spaces. And sometimes there are moments where that's super, super, super helpful, but I also think that this intimate, you're observing me on my ground, in my space and giving you that feedback, it's a totally different professional development, but I feel it captures something the money spent in a conference space, never could. And I think that's a really, really important piece, especially I think for you Ben, because that's often where you sit and you do so many things, but I feel in just thinking about the balance of funding and attention and time and all that stuff, I think being able to have people support each other on the ground is hugely valuable.
Sarah Peterson

Be Supported, Critique

2781584

Jonathan Frederick

Observer

Jonathan Frederick

Observer
this experience made me want to ... I've been thinking about the deficit model and saviorism and wanting to come back and be able to tell the story and how we tell the story, because Sarah said about this lets us do the work. And is that about doing the work that's funding? Coming back to get more money, to do something like this. So we can come back and claim credit and show the pictures and whatever, what does that mean? And all this has made me realize that I want to do, this is going to sound weird, but I want to do less better. I don't want to feel I have to cover quite as much ground. I want to go build more meaningful relationships, be a better partner and do less better.
Jonathan Frederick

Be Supported, Scaling

2781585

Justin Hosbey

Observer

Justin Hosbey

Observer
I really enjoy being able to explore my neighborhood in that way. And I think that because it's such a busy thoroughfare, because the beltline is right there, in Atlanta, you can easily just go around all the mats. And I think that it was wonderful and I think that it just made me want to spend more time in my neighborhood and want to spend more time walking down certain streets that aren't major thoroughfare. Just beautiful roads and go to some parks in my neighborhood. It just made me want to just get back into the infrastructure of where I'm from in ways I never had before, because I think that it's all about the car and then getting there and then these aren't easily backable areas either. So I think the event opened my mind up to different ways of experiencing my neighborhood in ways that are really affirming ways to experience my neighborhood too.
Justin Hosbey

Make it Personal, Emotional

2781586

Richard Crouse

Team Leader

Richard Crouse

Team Leader
my involvement in the program, It showed me two primary things. I think that one is that this type of approach that is centered around relationship building can work and not having to put STEM first. And number two, how to move forward with this type of approach. Not only thinking about this, even just in my head, but also knowing that others are doing this type of thinking and how to move forward with improving it. I feel I've made just a ton of revelations from all the way back when we started until now. And I think continuing to ruminate on it, trying stuff out and not being afraid to not put metrics first is going to be hugely important in the way that I move forward thinking about outreaching and practicing.
Richard Crouse

Take Action, Practice

2786340

Steve Woods

Observer
The Science Boutique

Steve Woods

Observer
The Science Boutique
And when we look at marketing and advertising and consumer marketing, there's two main classifications. One involves media impressions, so the metric is impressions. So, big companies, I'll say Ford, so they spend a billion dollars creating impressions which will be TV commercials and print commercials so those are brand informational impressions. But they also spend many, many millions of dollars on interactions. And so in general a human interaction or consumer interaction is much more expensive than an impression, but there's clear research that shows in the right environment with the right targeted audience it's also much, much more cost effective. But when you're doing an interaction you don't need to just convey information, because impressions can do that. The idea is to use an interaction to create emotional connectivity because when you have a live event, it's live. And in the case of The Science Boutique not only were the items for sale, but Charity as a scientist with a background in astrophysics was a live person and so being able to have more live interactions because the contact point is the human interaction.
The Science Boutique
Steve Woods

Make it Personal, Emotional

2786341

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
I just have to stress this because this is a big part of The Science Boutique, is it's not and nor will... It probably never will be a thing marketing towards kids, by any means. Because in my research I found that once you make something like, "Oh here it's for families and kids," then the older crowd, the young adults, singles, couples avoid it. and that's my audience so I don't want to make it something they'd want to avoid. I by no means alienate kids, but... The science engagement that I have in my mind and plan to do is very much for young adults and adults. And I think my demeanor, and this is something that we were talking about the other day too, is geared well towards those people, like having my personality be out there more when it comes to a science engagement can only do good, which is exciting.
The Science Boutique
Charity Southworth

Make it Personal, Whole Person

2786342

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
There's a lot of nuances to what I do. One of them being... And it's so hard to explain unless you're in the science world, is I'm an artist and I think it's always been a hard thing for me because I'm part of academia, but I'm also an artist and my husband's a professional artist. So I'm in two worlds at once and this is me trying to blend them together. Just as much as I try to engage artists in science, I also try to engage science in art.
The Science Boutique
Charity Southworth

Make it Personal, Science Identity

2786343

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
But back to just the weird nuances, it's hard to explain the environment that I'm in and what I'm doing, but it's a lot of making sure that I have a very gentle approach and trying to keep things on a crafty level where I don't look like a museum gift shop, I don't look like a retail store that would be in Harvard Square, trying to get some people, while it's going to be a small number who aren't super excited about the word science to come in jut out of pure curiosity or because they see an interesting drawing or literally just something sparkly.
The Science Boutique
Charity Southworth

Connect Cultures, Layered

2787543

Steve Woods

Observer
The Science Boutique

Steve Woods

Observer
The Science Boutique
my background is pretty clear cut in the world of commerce and selling materials and I know in some areas in both academia and in art, selling and sales has a negative connotation. In many cases it's deserved, but in my mind if one of the goals is to sell science, maybe more figuratively than literally, but to create better engagement or more curiosity. Whether it's getting people to enroll in college programs or recognize the value in science or squash all this crazy no climate change discussion, ff people could just spell isotope, if I thought that would make a difference in the world I'd support it. But selling isn't bad, it's changing behavior, it's making an argument in a nonargumentative way of the value proposition of one thing versus another.
The Science Boutique
Steve Woods

Reframe Science, Not Just Learning

2791125

Anique Olivier-Mason

Observer
The Science Boutique

Anique Olivier-Mason

Observer
The Science Boutique
I do think that there could be some positives in learning what people are interested in. And I don't know how to say this, but giving the people what they want. So by learning what's selling well and having it stay within the science branding, which I already, like I've already expressed, I feel like that's a challenge in itself to determine what is the science brand, what you want to focus on is infinite, I think. But anyway, if you have that opportunity you could actually investigate what gets people excited.
The Science Boutique
Anique Olivier-Mason

Take Action, Strategic

2791126

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
the way I would describe the way my business works is, yeah I'm an artist and a scientist. I guess the flow of my business is that the talent I have as an artist and what I produce as an artist with my science knowledge drives my sales and then my sales allow me to do more science engagement if that makes sense. So, if you're looking at that. Where what I create makes sales and the sales give me more allowance with science engagement, the problem is that the bigger you get with something like this, the less important the science engagement would become. Because when you get to more business minded people it'd be really hard for them to rationalize spending money on the science engagement if that's not necessarily the driving force of sales, but that's something I'm going to experiment more with in the future.
The Science Boutique
Charity Southworth

Be Supported, Scaling

2791127

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
as much as I want to sell and engage with people who don't know science, the shop did start to make females in academia feel more comfortable expressing themselves in fashion. Because it's something that I had gotten criticized for, was wearing heels and make up, by my department head, that's why I left that department. So, there is also the component of not just the general public, but also making people feel more comfortable in a lab setting or when they have to go to campus and most of the people in their class are men and are people that they don't talk to. And they'll be like, "Oh, I like your uterus necklace. Where'd you get that?" And can make friends in academia that way, so there's that component too
The Science Boutique
Charity Southworth

Make it Personal, Science is Human

2791128

Anique Olivier-Mason

Observer
The Science Boutique

Anique Olivier-Mason

Observer
The Science Boutique
I think that there's another category that could be explored that's just about Charity's identity. We've now spent some time together, like no, we don't know each other, but I feel like she's a really interesting person and I think that bringing out her identities of artist and scientist is another part of the selling of science. Like who is a scientist and not all scientist consider themselves not artists. Many scientists are also artists, and so to have someone who had a biography in the shop or who proudly display information about other scientists who have these dual identities, like maybe someones a scientist and a rock climber, whatever. Scientists have very many, many things, they're multidimensional, so I think that, that's another point of opportunity to have emotional connection that could be explored with The Science Boutique, but in other types of retail environments, is emphasizing the person who is a scientist.
The Science Boutique
Anique Olivier-Mason

Make it Personal, Science Identity

2791130

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
So we've talked a lot just over the past, I don't know how awkward it is for you Charity, but over the past 10, 15 minutes about who Charity is, which begs the question then, could anyone do this? And that's something that I've wondered about as I've tried to find a few examples to hold up of science engagement functioning in retail spaces. And in both cases, as it turns out, actually in both cases it's women who also happen to be astrophysicists who also happen to be really interested in fashion accessory work. So I wonder though, I mean Charity you have such a specific thing that you do and it's so unique as you said and it comes from a place that's really about your own unique identity and who you are. How do we try to hold this up as something that other people might want to try? That's a good question. I think, it's not about copying what I'm doing, it's about morphing it to what is already out there. And there's so many bases to cover. When you think about the retail world, you have markets like this, you have craft fairs, you have actual walk-in stores, you can go to conferences. There's all different kinds of conferences, you can go to women conferences, a bunch of people I know from the market do that. There's all these different places and I don't think that one company could go to all those places and do science engagement. I think you have to have different types. Whereas I would put myself in a really crafty, artsy type business, a lot of it's just me and what can I do in that lane. Then you would have people who are still active in academia, formal researchers who have great connections to science conferences, women in STEM conferences. What can they do in those areas. And I think the engagement component is completely different based on where you are and what you're doing.
The Science Boutique
Charity Southworth

Take Action, Context First

2791131

Anique Olivier-Mason

Observer
The Science Boutique

Anique Olivier-Mason

Observer
The Science Boutique
when you think about science retail, I guess this is a bit philosophical here, but it does get me thinking about, in terms of what it is of science, so to go back to this conversation I keep on trying to circle around, is that there's another element. When I do engagement with science, I've tried to cultivate engagement activities in which I explore the part of science that's about curiosity and about the unknown. And how the process, the nature of science, that's what I have found to be a thrilling source of engagement is to get people to consider what science is. The mystery of science. And there is a philosophical difference between that and other presentations of science as being like the chemical structure of something or the definition of something or a picture of something from science. It's a different type of what science is, but it gets to, it's very philosophical, but what is science and there are a lot of different ways to consider that and it's not just about the different disciplines, but it's also about what's the process of science. Not just what are the results or the discoveries, the outcomes of science research, but what is it in itself,
The Science Boutique
Anique Olivier-Mason

Reframe Science, Not Just Learning

2791132

Charity Southworth

Team Leader
The Science Boutique

Charity Southworth

Team Leader
The Science Boutique
Yeah, I think there's just something about the level of excitement that people have when they're in a place that they know, "Okay, I like science or someone I care about likes science and I'm in a place where the person running the store or shop or whatever is like, I like science too." And so they get really free. And this woman came in and she was talking about her wife who's actually a science teacher or her friend was a science teacher but her wife works in science. And she, I forget what the brooch was, but it was Marie Curie or Annie Jump Cannon, it was one of the female scientists. And she was like, "I'm going to buy this and she is totally going to have an orgasm over this. Can I say that is that okay?" And she was so funny because she was so excited that this small thing was going to be so important to someone that she cared about and being able to share and express their love of science and respect for that. In such a funny and silly way. Yeah it was a Rosalind Franklin. Because she's like, "Oh, who's this?" And Laura's like, "Oh, Rosalind Franklin discovered the double helix structure of DNA." And she was like instantly, "Yes, I want that."
The Science Boutique
Charity Southworth

Make it Personal, Emotional

2791134

Steve Woods

Observer
The Science Boutique

Steve Woods

Observer
The Science Boutique
a general feeling. The experience both that we shared in the preview of the event and the few hours at the event itself was a really positive experience. And when you're at something like the Greenway and it's a beautiful day and people. There was a young gentleman in the booth directly adjacent to The Science Boutique, I have his name written down somewhere. But the long and the short of it is his parents were from Boston, he was living in Florida, he came up with a new start up apparel company and he was selling sweatshirts and athletic pullovers with a specific message, it wasn't life is good, but something equally positive and optimistic. And he was just super exuberant and many of the people at the Greenway exhibit, there's something about a collection of entrepreneurs and artists and people that are passionate about their thing being there. And so one more reason why I think there's a good opportunity for science to be in that mix because in the right environment with all those elements there's already so much positivity. So people are predisposed, they want to be in a happy environment. They want to look at funny, quirky things and talk to people.
The Science Boutique
Steve Woods

Reframe Science, Joy

2791135

Steve Woods

Observer
The Science Boutique

Steve Woods

Observer
The Science Boutique
the whole experience from the beginning, middle, and end was positive, but the feeling at the event itself and I contrast that with lots of other public events that I go every week. In a couple days I'll be at the NASCAR race in Phoenix for Friday and Saturday, and I've been to hundreds and hundreds of NASCAR races and big sporting event. And many of those events because they are a little more transactional than the interactions with fans and people, and people selling licensed merchandise and Dale Earnhardt sweatshirts aren't personally invested, so it's much more a retail transaction. You don't get those same feelings. So I think it's important to recognize that it was a positive event and Charity and Laura were positive people
The Science Boutique
Steve Woods

Make it Personal, Whole Person

2791136

Anique Olivier-Mason

Observer
The Science Boutique

Anique Olivier-Mason

Observer
The Science Boutique
There was this very brief moment at the beginning of the morning, or just early in the shift where this young woman came into the store. And I have to say she was overcome with joy at all of the items in the store. She got really giddy and excited and said something like, "I love every single thing here." And then Charity was engaging with her about what she was doing and she said she was going to Salem and then was going to come back. And so she didn't want to purchase anything at that moment, but I felt there was some gift that the store gave to this young woman in having objects that really connected with her. I mean, really connected on this emotional level. That I was kind of taken aback by how happy she was and it made me feel happy. It was contagious.
The Science Boutique
Anique Olivier-Mason

Make it Personal, Emotional

2791138

Emily Rice

Team Leader
Startorialist At The Grand Bazaar

Emily Rice

Team Leader
Startorialist At The Grand Bazaar
So on one hand at the Grand Bazaar we wanted to blend in, we wanted to seem like a legit professional retail stand, which we are, but we are at the same time we hadn't really done it for the public before. But at the same time we sent you notice that we wanted to blend in and seem professional like that, at the same time we wanted to stand out, and be recognized as a little bit different. We definitely want to do engage people in conversation kind of whether or not we sold them things. And so it was a fine line that we were riding whether or not I really realized that at the time
Startorialist At The Grand Bazaar
Emily Rice

Reframe Science, Tone

2791139

Latasha Wright

Observer
Startorialist At The Grand Bazaar

Latasha Wright

Observer
Startorialist At The Grand Bazaar
I actually bought earrings. And one of the reasons why that I really honed in on buying those things was because of the talking with the scientists, and talking about her research and how that, and then part of the one thing that was the big selling point was these are real images and you're going to be wearing the cosmos. So, I think it's what is your message? As far as not just selling, but if you're doing some outreach part, and I would have like that little card that you had to show the different galaxies, if that actually came in, came with my earrings a little small, version of that, so that I could then if you want your merchandise, the people to take your merchandise, and then really talk about it with their friends, then have that and so that they can kind of remember what it is that I saw had the butterfly galaxy. And when people asked me about my earrings, I can say, "Hey, this is the butterfly galaxy." And then maybe we were talking about another thing was being able to have some dialogue with you. And if you had a Instagram page, and had people have it out, and this is where I wore my earrings, we talked about it, and be able to tag you and tell you about it. So I don't know, I guess it's your ultimate goal of what you want with this merchandise to do when it goes out into the world.
Startorialist At The Grand Bazaar
Latasha Wright

Take Action, Strategic

2791143

Nadja Oertelt

Observer
Startorialist At The Grand Bazaar

Nadja Oertelt

Observer
Startorialist At The Grand Bazaar
General public is just like this catch all term. That doesn't it's not really descriptive in a helpful way for you as a purveyor of both things that you want to sell and a purveyor of knowledge that you want to integrate or weave into a conversation. And the idea that somehow you could just give that knowledge to people and they just kind of want it, I think, as an older model of thinking about science communication, where you're, you guys are experts and you're just dumping it on people that come to you. Whereas I think thinking like who is my audience? Why are they coming here? What did they want to know? And that's primary. And so that should be both primary for collecting information. So you can keep, I'm learning more, and more and more about who is a Startorialist fan? Why are they coming to you? Why are they buying things from, how do you differentiate those audiences?
Startorialist At The Grand Bazaar
Nadja Oertelt

Connect Cultures, Layered

2791145

Latasha Wright

Observer
Startorialist At The Grand Bazaar

Latasha Wright

Observer
Startorialist At The Grand Bazaar
I just want to add as I'm going to come as a person who loves to go to these things and shop. And also I think that when you have those conversations, it adds to the experience. And then I come away with the merchandise that I feel good about. And something that I'm like, "Oh, I really remember why I bought this thing. And I want to shop more from those ... I want to get something else." When I'm thinking of buying more earrings. And I will remember that experience and then want to go back to that person.
Startorialist At The Grand Bazaar
Latasha Wright

Connect Cultures, Trust

2791146

Latasha Wright

Observer
Startorialist At The Grand Bazaar

Latasha Wright

Observer
Startorialist At The Grand Bazaar
And those kind of I guess kind of specialty shops or I can, me and my mom used to go to those things all the time and it feels like you've been, I go to those and it's a different experience from Aiden to go to Walmart or whatever like a big store, because then you're like going to these boutiques and you're getting to know the people and it feels like a different kind of shopping. And I think it's all about being then there's a loyalty there that gets that you then translate to other people because you're like, "Oh, I found this really cute shop." And then you want to buy from those people and then introduce your friends to this kind of special experience that you've had.
Startorialist At The Grand Bazaar
Latasha Wright

Connect Cultures, Trust

2791151

Nadja Oertelt

Observer

Nadja Oertelt

Observer
You want to sell stuff, but you also want to teach people stuff in the process and you could just use brand marketing, all the... Unfortunately all the human brainpower that's gone into how to sell people, stuff you could use all of that knowledge, and apply it to science communication in a commercial setting. And I think that exists. So there's a part of me that wants to push back a little bit and just say, "Hey, like guys, we could discuss this all right now." And try to figure it out, but I don't want to reinvent the wheel because I know that wheel is really smoothly grease then is running all the time, all around us to try and sell us stuff. So, why don't we bring in those people, if that is really our primary goal to sell stuff. And in that process, teach people something, because that's what advertising has been doing since mad men era. And we should probably just hop on that commercial bandwagon if we really want to do this well, and not in a way that's, I don't use the word amateur, but when we do that and we don't acknowledge that that expertise already exists in the world,
Nadja Oertelt

Be Supported, Sustain

2791154

Nadja Oertelt

Observer

Nadja Oertelt

Observer
I think you kind of put the nail on the head or not the nail on the head or whatever. It's not just the, it's not do this science thing well, it's like, do the market well, or do the shop well, or do the website well. And if you do that and your primary goal is getting people excited about science, you're going succeed. But
Nadja Oertelt

Take Action, Context First

2791154

Emily Rice

Team Leader
Startorialist At The Grand Bazaar

Emily Rice

Team Leader
Startorialist At The Grand Bazaar
on the other hand also having it be legitimize as a form of research communication, if that makes sense. I get super excited, for example, when there's like big press conferences, when the image of the black hole came out. So we have the new image of the black hole on a bunch of jewelry when that image came out, one of the women at one of the press conferences was wearing a dress by one of the designers that we've worked with in the past. And now I've seen her even give more recent talks and she has a custom dress with the black hole image on it, by that same designer. And so that we weren't directly involved with, but we've supported that designer, given her images, helps connect her with other people for other projects.
Startorialist At The Grand Bazaar
Emily Rice

Reframe Science, Science is Human

2791158

Latasha Wright

Observer
Startorialist At The Grand Bazaar

Latasha Wright

Observer
Startorialist At The Grand Bazaar
how is this merchandise going to then have a life of its own once it leaves you and part of that is having that merchandise, having the life as well as the person who's selling, it gives you some gives the purchaser either a story, or either the tools to be able to have the merchandise, have a life of its own outside of when it leaves the booth. Either by telling I bought this from a scientist who works on this or this actually represents this galaxy, or this is my sign. And, so I think that will be a way for this to actually be engagement because you want it to spark something into, in that person who actually bought it. You don't want them to say, Oh, I bought these earrings, but I'm never gonna wear them, but when they go out into the world and they put them on and like a special occasion, and then when people ask, what it says, and then they are able to like be science and become like a mini science educator
Startorialist At The Grand Bazaar
Latasha Wright

Take Action, Strategic

2791160

Nadja Oertelt

Observer
Startorialist At The Grand Bazaar

Nadja Oertelt

Observer
Startorialist At The Grand Bazaar
So encouraging agency in the sciences, which is like what my work has always been about. I think Latasha, you were saying that like, you want to encourage people to get excited about science, because you want to give them a sense that at least for non scientists, you want to give them a sense, like this is a space where you belong and where you're allowed to ask questions and where you're allowed to be an investigator and, and feel like you have agency in the scientific space. And if that's the goal using a commercial kind of outlet for that is in many ways, lentirely at odds with that, because it's about buying your way into a thing, Oh, by purchasing this thing, I have the capital to buy this thing, then I can be this thing, which I don't think any of us agree that's true, but I do think there is like an implicit messaging that's happening there. That's also kind of at odds with where we are in terms of thinking about the environment and our relationship as like stewards of the environment and not like just buying stuff for the sake of buying stuff. And so I wonder if there's a little bit of like when you're talking, I think this doesn't, it's not like this applies to Startorialist. I think it applies to like trying to be an advocate for this type of engagement at large for me, that's like a little bit of a point of friction.
Startorialist At The Grand Bazaar
Nadja Oertelt

Connect Cultures, Layered

2791173

Latasha Wright

Observer

Latasha Wright

Observer
Yeah, I think what I'm hearing that I really love about your story, Charity, is that you are redefining who is a scientist. And, what science looks like. Because, I think, it's both areas. It's also professional scientist are doing-and then people are like, "Oh but I'm not a professional scientist." But you are. Because science is an inquiry process. And I think that students, definitely kids, can really understand, "Oh maybe I didn't do well in school, but I really love curiosity. I really love asking questions." And that's actually what you need to do be a real scientist, is asking questions and following your curiosity. So, I think that, that's great. That is the best way to really break down those barriers, especially in a city that's so academically science. To show another place of science is probably really, really needed for everybody who doesn't feel like they belong in those big echelons of science.
Latasha Wright

Make it Personal, Whole Person

2791175

Charity Southworth

Team Leader

Charity Southworth

Team Leader
One thing that's like looking at these "identity," "reach," "connections"...... Even just within what I do and what Emily does, I think that we have different identities, and it depends on the reach. I definitely know to talk a certain way or behave a certain way based on if I'm at a market that's really touristy. Or, if I'm at the local market where there's a beer garden, you know I can be a little bit more informal or maybe... The identity is kind of a little bit of a pendulum, based on setting. So maybe setting is a good one. Yeah, setting.
Charity Southworth

Take Action, Context First

2791176

Latasha Wright

Observer

Latasha Wright

Observer
I think there's a commonality of human engagement. Even when you're online, even when you have the splashboard, you're still engaging with people. How can we still have this human connection, especially now in this, after this pandemic everybody's looking for connection. I think that this is, I think one way to make science accessible is to make sure we bring our humanity and our whole selves. Especially, I think what intrigues people about certain merchandise, it somehow invokes some kind of memory they have or something, some connection that they already had in their past, and this augments that.
Latasha Wright

Make it Personal, Whole Person

2791178

Emily Rice

Team Leader

Emily Rice

Team Leader
The Marketing people know what they are doing, and they do it very well because everything about our culture is consumerism right now. They're doing it right and science should learn from where it's working and adapt it to our own. It may or may not be a little bit [inaudible], but I couldn't believe he said that about how it was not emotional. I was like, "No." Everything we buy is emotional. Even from choosing a different toilet paper brand or something like that, or ketchup. My husband, he bought Hunts instead of Heinz, and I was like, "No. Why did you do this to me?" It reminds me, there's a part in Tina Fey's book, it might be a generational thing. I got the impression that he was of an older generation than us perhaps. It may be a generational thing because there's a chapter in Tina Fey's book where she talks about her dad. And one of the things about her dad was that, she describes his generation as having no brand loyalty. Where he wouldn't be a Barnes and Noble person, what's the other one that went out of business, or a Border's person. There was no, it was like," It's a bookstore, there is no difference. But that's for us, our generation, everything is about emotional connections to brands and identity and being a part of a group and whatever Peloton is doing, I want to do that for science. That's just one of, there's probably a hundred different examples that we can pull from. But they're doing things very, very well, and we could learn about how to do that for science, and I think, do a lot of good in improving our community hopefully.
Emily Rice

Make it Personal, Emotional

2791179

Charity Southworth

Team Leader

Charity Southworth

Team Leader
this is just the way I've always thought of it, is working off of what is already the foundation of humanity, which is curiosity. Sharing knowledge. If we don't share knowledge, then we wouldn't be where we're at today. So, why do we get so offended when somebody tries to tell you something you didn't know? I've always-that's where I'm coming from, and I have to come from that way being in the art community, where people are super anti-ads, they hate Silicon Valley, they hate Pride month because of every corporation trying to make money off of it. So, that's kind of a little thing I have to pay attention to. I'm not saying-Marketing has stuff to offer, I just don't think it's the, "Wow, we have to learn from them," because I think there's a lot of different things we can do. But it's not making people want to do something, I just want people to go with the gut they had when they were a kid and they were asking "why" five times over and
Charity Southworth

Make it Personal, Emotional

2791180

Latasha Wright

Observer

Latasha Wright

Observer
when you're looking specifically when you're going to a market, sometimes you're looking for one thing. I'm going to the market to find some leggings. But, then if go and see some science-y leggings, then maybe that could be a point for me to learn. But again, I think you have to have both that time to have that human engagement so that we can then build that connection for people to then have that emotional connection to actually want to actually buy it. So to be able to want to buy something, there needs to be some type of emotional connection towards it. And then Science Engagement can build to that emotional engagement because you could be like, "This is a cool thing because of x, y, and z." But it then takes time,
Latasha Wright

Connect Cultures, Trust

2791181

Latasha Wright

Observer

Latasha Wright

Observer
it reminded me of looking at the Snapple cups. When you open Snapple and it's these little facts. It's like, "Oh." And sometimes I feel like I remember those things more because they were kind of out of place in my memory. So, it's like, "Oh." And even, we used to have candy that had the jokes in it, bongos or something like that Laffy Taffy. Yeah, yeah. It just seems like, "I get to go tell these jokes." It made me excited to know that one joke. So it's kind of like, I think, when you have that science fact, it may stick in people's minds more just, it's kind of the same thing as-it's out of place, so it kind of makes a different groove in your brain. Yeah. You're not reading it in a book, you're not on a science website. Yeah.
Latasha Wright

Reframe, Brief Encounter

2791183

Ben Wiehe

Ben Wiehe

Okay. Now I'm putting on the earrings. Fantastic, that's great. Latasha, I think you may have heard this when you re-listened to the recording, but, you buying those earrings and then saying what you did about them in the call, it fulfilled my whole, that just fulfilled all I wanted for this project. Somebody to buy some earrings because they thought it was interesting to have a little Engagement Experience and then carry them with them and wear them every one in a while and have people ask them about it. That was the original inspiration for the whole project was me going to a fair and we were doing outreach there, but it was the usual thing, the tabletop and the tent, and the hands-on activities with the kids. Which is fine, but I wandered around. I didn't have to do that, so I wandered around and I was like, "Where else could we fit in here?" And then I had that little spark within, was what do we have to do to get into the vending area. Nice, yeah. In my original spark, it was a pendant. That was my original. But you know, that's all right. I'm an earrings' person. I don't really wear that many necklaces.
Ben Wiehe

Take Action, Context First

2791186

Latasha Wright

Observer

Latasha Wright

Observer
the idea I want to pose is, "Can we, what happens if we all bind together, breaking down these barriers of art and science, and then we change the culture of our society right now." Because I think you can agree with me, critical thinking is not in our culture right now. And a way to elevate critical thinking could be, a way, this connection between art and science. And then we break down that, and then people are critical thinkers and they want to be part of the scientific community. And part of the way they can be a part of the scientific community is having beautiful earrings like this, and then having that as a discussion piece. Just like people listen to podcasts so that they can talk about it later to their friends. Having these little bitty things that they can carry with them, and then say, "This is what I learned and I know this about this."
Latasha Wright

Connect Cultures, Layered

2791187

Emily Rice

Team Leader

Emily Rice

Team Leader
I really do think that buying stuff is one of the ways that we show what has value, almost quite literately. Its also one of the ways that we remember things. Its one of the ways that we join groups, or show support for things. There's so many-this is just something that I don't stop thinking about this. The consumerism aspects I think are bad, but the-my gut tells me that its superficial, but I think it is actually so, so meaningful. What we buy, and what we give to people, and what we wear is who we are, and who we care about, and how we, it's almost a love language sometimes. Buying gifts for birthdays and new babies, and for weddings and things like that. It can be very, very personal, and very, very emotional.
Emily Rice

Make it Personal, Emotional

2791188

Latasha Wright

Observer

Latasha Wright

Observer
merchandise could make people feel a part of the community. I live by Yankee Stadium and every game, there's tons of people decked out with all their Yankee stuff, and their hats. And you know that people are going to this game, they're going to [crosstalk]. And it's a five dollar cap, but everybody has it, and they're signifying that they are going to this game and their part of this community. And, I wonder if we could think about how can we tie these communities together in a way that it makes people feel a part of the community. Not we're just making them buy stuff, but there's a way to engage, and you're learning stuff, and that you're part of this community, and that you're signifying that, and that you really love critical thinking, and you really love to ask questions and build on your curiosity.
Latasha Wright

Join Communities, Build Community

2791190

Emily Rice

Team Leader

Emily Rice

Team Leader
Can I share something? I don't know if you know Becky. Becky Queen of Frocks at [inaudible]. She's in, she was originally in England, and now she's in Paris. She has her Esty shop and her online shop, she's very familiar to you, I think. She's also an astronomer. She does her shop full-time. But then she went to France and she was doing the markets, she had all her stuff lined up and she was like, "I'm not doing very well." And somebody came over and was like, "It's too pretty. It's too nice. It's too lined up. In paris, when you're at a market, people want to rummage through stuff. So you take all of these that you've got out on nice displays and you throw them in a basket and let people rummage through and find it." And I was like.. I do that now. What a cool thing. I think it's the mentality, like an arts market, that's also at a Farmer's market, and there's a vintage market. They do like flipping... It's like a treasure hunt. Yeah, I don't do nice displays. No. Wow. Yeah. Uh, man. That's situational awareness. Yeah, yeah. It totally is.
Emily Rice

Connect Cultures, Competency

2791191

Emily Rice

Team Leader

Emily Rice

Team Leader
Emily probably doesn't want to criticize me. Should I step off? [crosstalk] No, I'm going to jump in and say, because what I was going to do was the opposite, is that I feel like I hit the jackpot and I got a master class in engagement from you and master class in strategic planning, real MBA level strategic planning from Nadia. There was so many thing after I went back and listened to the conversation that I was like, "Yup. Yup. Oh boy, we've been trying to do this for the last year." The things that you guys said were so on point. It was just like, I almost can't get over how well the timing worked out. It's been wonderful to have those conversations recorded because there's so much in there. At the time, it was definitely harder because the markets are hectic and we're just so bad at it. We don't do it every week like Charity does. But to have that precious two hours recorded and to have so much in there was amazing. And even, I was taking notes from Charity's conversation about, "Oh yeah, this is something we need to do. This is something we want to do." Its very, very, very valuable for what we're trying to do.
Emily Rice

Transform the Team, Growth

2791192

Charity Southworth

Team Leader

Charity Southworth

Team Leader
I think especially for someone like me, who has a hard time identifying as a scientist still because I'm not teaching in a college and I'm not actively doing research. This has been good for me to make sure that I'm promoting women in science, and younger people in science, and weird people in science. Not being that cookie-cutter. So that's a big, big thing I'm very thankful for with my shop.
Charity Southworth

Make it Personal, Science Identity

2791194

Charity Southworth

Team Leader

Charity Southworth

Team Leader
Critical thinking is, it's kind of like a muscle humans naturally have that atrophies. So one way that I do see that muscle being worked is I have, and it's very prominently displayed, a tardigrade shirt, "Live tiny. Die never." And so many times people are, "What is that?" And when I hear that, even if they're just walking by, I'll engage with them. I tell them, "Oh, it's a tardigrade or a water bear." And they're like, "Die never?" And I explain, "Oh, they're really resilient, you can do this, this, this, this." And this happens so much they go, "So what do we even do with them?" And I say, "Oh you know, we research them." They're like, "Oh, like for medicine?" If you're able to engage in a way that's prompting, then you're working out that critical thinking muscle. Even if it's a one minute interaction, I think that, that is really important.
Charity Southworth

Reframe Science, Brief Encounter

2791195

Latasha Wright

Observer

Latasha Wright

Observer
So it also does bring curiosity back, as an adult. That gets beat out of kids. By the time they're in high school, they don't want to ask any questions [crosstalk] yeah. So, just bringing back that, or wonderings. I wonder what this is. I wonder what that is. And just having something that's cool that people maybe wonder about. For a lot of people they go their whole lives, or their whole adult lives, really not being curious, and not wondering. This is one of those small interactions, little small nuggets can really change the way that people perceive their world.
Latasha Wright

Reframe Science, Brief Encounter

2791196

Charity Southworth

Team Leader

Charity Southworth

Team Leader
I went into doing craft fairs, not needing to make money. I was still working or in school or something. So it's a weird balance to be able to do both, I think. I don't know why, but I'm fairly successful. I haven't lost money at a market, ever. I don't know, I think part of it is the engagement does drive the sales more. I'm not so worried about money. I'm just worried about engaging with people and having a good time. I don't look at my numbers all the time and things like that. I'm not trying to make more money and sell more of the certain product. I'm just, I look at it as for the experience. I think there's a little bit of that money versus engagement mindset, which has also lended to me making money, too. I guess it's just that everybody's goals are different.
Charity Southworth

Be Supported, Success

3609377

Richard Crouse

Team Leader

Richard Crouse

Team Leader
is it forces you to not rest on your laurels basically of, well, I've got this cool microscope in the lab. I can show to people." You have to then be a lot more intentional about how it is you're trying to design experiments or design activities. And also just know that you are in someone else's domain basically now and you have to be sensitive to what it is that they're interested in, because it's just not going to make a lot of sense if you come to an event and you bring something that's way out of left field and they're like, "What is this? Why are you doing this?" Unless you're doing it because they ask for it because they think it's interesting because the kids showed interest. So at least it shakes you a little bit and it reminds you that you got to be a little more intentional than you may have initially thought if you were just bringing somebody to your lab.
Richard Crouse

Take Action, Not At Home

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