How do you know that someone's really the right person to be speaking to and not just the person that happens to be willing to speak or lonely? Well, I think that's a cool strategy because I think that when you come into a new place, the person that most likely would talk to a stranger is the person that's more gregarious and that's more outgoing naturally. So I think that keeping that in mind, knowing that, "Okay, this may just be the one person that nobody wants to talk to. That's why they're so willing to talk to me." But also just talking to that person and seeing their personality and seeing what they say about the neighborhood, how they feel about the neighborhood, how they [inaudible] back into the neighborhood. And then I think that's how I come to turn up, is this just an outsider or an insider? Based off of their connections, the depth of their experience within the neighborhood, and also how they feel about their neighborhood, because folks who are passionate about their neighborhood, those are the ones who I really want to talk to. Those are the ones that have the memory of the neighborhood. Keeps a memory of wherever they are, and they can give you the insights into who the key players also. The ones who are really passionate about, "I'm from this neighborhood. I'm from here, I love this area." The whole respect cat cable, for example, I think those are key people that can be reached out to. And you're going to say, "How can an event like this work in this particular neighborhood?" Or, "How do we align our aim with your aim?" It's like this is the best event possible.