we constantly just feel like we're always asking people, we want to highlight the science of these organizations. We want the community to know that this is what's happening in their backyard. But what that means is that we asked them to come do stuff. And it always feels... And while what we're trying to do is call attention to the work they do, but that requires them to come out on a Sunday and set up a booth. And we offered to pay for people's materials. Like we tried to make it as easy as possible, but you still have to find people who are willing to stand in 98 degrees on the street, in the middle of the afternoon, on their Sunday. And it just is always this hard thing of, how do you make that sell? How do you get people excited to do that? And to not just constantly... I just feel like sometimes we constantly come up against this thing of feeling like we're always asking people to do things, even though what we're asking them to do is get before 50,000 people so that people can know that this is happening. But it is that tenuous balance always of feeling like we're asking something of them and we know that people are just so, so busy.