So one of the things we've noticed, for the people who may listen to this later, I work in North Carolina and I work on a statewide dispersed model of a science festival. I'm not even sure if we can actually be called a science festival, but we'd call ourselves that and Ben lets us do that. But we play a lot around with the space of bringing science content into non-science events and spaces and trying to build meaningful partnerships. So I was really curious to see this and how it played out. And one thing we've learned from our experience sometimes our presence can be a little bit jarring in that you're at for example, Northeastern North Carolina, there's something called The Potato Festival. And I thought there was some natural tie to sweet potatoes and there's no historic... They wanted to sell French fries. So they created this potato festival. So we hadn't done a lot of homework about what this event was. We just knew it was a big event. It's like a giant street carnival there's rides, there's vendors. And we're like, "Is it cool if we bring some science content?" So we had like three tenths of scientists come out to lead hands on activities. And we noticed right away that as people were walking up to it, it was just out of place. They were looking at it like a local realtor who's talking to them about how they can buy houses in the area and getting a business car. The next place is like a juice station. They can get a Turkey leg and then it's like, "Hey, do you want to learn about the exoskeletons of bugs?" And like, "What? Why do I want to do that?" So we learned that we needed to have some buffer stations or change the style of interactions because it felt out of place and it wasn't even customized to the event itself or to the people that would be at the event. There's one thing I would say that I do want to separate from the actual what was happening at these specific stations. But going along the route that Justin and I walked, and we walked the whole thing, it seemed like an entirely appropriate style of thing to happen at this big cycling event. So all the SciCycle stuff, the branding was on point, the fact that it was a place for people to hop off their bikes and do something hands-on or interact or look around, all seemed to fit really well with the overall vibe of the event itself, which is casual and informal and family friendly. So that's what I meant about how it was woven in. It didn't feel forced. It hit the right tone. And then some of the booths, the one that stood out that Justin and I, we've talked about a few times, there was one, a mechanical engineering group, a math group up near Hank Aaron Boulevard, I think was doing an activity that was right... The theme was about wheels and how important it is this things to be round. So like the activity itself was really appropriate for the style of event that the people who were attending it were expecting to see. So that's more what I meant about how well it's integrated into the overall event, this scavenger hunt felt. And I got to eat ice cream, which was good too at a science station.