Startorialist at the Grand Bazaar
The Marketing people know what they are doing, and they do it very well because everything about our culture is consumerism right now. They're doing it right and science should learn from where it's working and adapt it to our own. It may or may not be a little bit [inaudible], but I couldn't believe he said that about how it was not emotional. I was like, "No." Everything we buy is emotional. Even from choosing a different toilet paper brand or something like that, or ketchup. My husband, he bought Hunts instead of Heinz, and I was like, "No. Why did you do this to me?" It reminds me, there's a part in Tina Fey's book, it might be a generational thing. I got the impression that he was of an older generation than us perhaps. It may be a generational thing because there's a chapter in Tina Fey's book where she talks about her dad. And one of the things about her dad was that, she describes his generation as having no brand loyalty. Where he wouldn't be a Barnes and Noble person, what's the other one that went out of business, or a Border's person. There was no, it was like," It's a bookstore, there is no difference. But that's for us, our generation, everything is about emotional connections to brands and identity and being a part of a group and whatever Peloton is doing, I want to do that for science. That's just one of, there's probably a hundred different examples that we can pull from. But they're doing things very, very well, and we could learn about how to do that for science, and I think, do a lot of good in improving our community hopefully.