In order to enter these other communities, and engage with them authentically, you're having to push yourself outside of your space, your comfort zone. When we communicate, we often control so much. Everything from, we get to decide whether there's live surveys, and polling, to how the AV system works, and Q&A. And we decide for the audience all these experiences. And here we're having to play in someone else's structure, and as Paul was saying, they're kind of in control of of what they are receptive to. And so, I think it pushes practitioners to just think differently about what they're doing, in ways that they otherwise won't ever in their normal career.