it was pretty cool, and it was one of these rare situations, where people from a lot of different backgrounds, both socially, and economically, and culturally, were all mixing it up, and throwing a lot of money around. It was worth it. It was an expensive event, and there're all sorts of ways in that event to spend more money, and people were doing that, and that was an amazing piece. There's an inherent value in that, to folks, and what they get out of it. And that the stuff, that Rick, and his crew was able to put there, really added to that whole value piece, which I thought was pretty awesome.