it reminded me of looking at the Snapple cups. When you open Snapple and it's these little facts. It's like, "Oh." And sometimes I feel like I remember those things more because they were kind of out of place in my memory. So, it's like, "Oh." And even, we used to have candy that had the jokes in it, bongos or something like that Laffy Taffy. Yeah, yeah. It just seems like, "I get to go tell these jokes." It made me excited to know that one joke. So it's kind of like, I think, when you have that science fact, it may stick in people's minds more just, it's kind of the same thing as-it's out of place, so it kind of makes a different groove in your brain. Yeah. You're not reading it in a book, you're not on a science website. Yeah.